SOVE7GN GTM
Go-to-market plan after a Series A: a 90-day, week-by-week plan
Updated 9 November 2026 · Written by Reyansh Juneja and Naman Dhiman, the co-founders of SOVE7GN, who run inbound, midbound and outbound for founders
In the 90 days after a Series A, a B2B startup should turn what the founder already does by hand into a weekly routine that books sales calls: pick one buyer, write one message, run inbound, midbound and outbound at the same time, and measure calls held each week. Hiring can happen in parallel, but the plan should produce calls before the first new hire is fully ramped, because an SDR averages 3.0 months to ramp in the Bridge Group's 2025 report.
Short answer: weeks 1 to 2 define the buyer and fix your profiles and sending setup. Weeks 3 to 6 start daily founder posts, fast follow-up on warm interest and small outbound batches. Weeks 7 to 10 cut what does not book calls and double what does. Weeks 11 to 13 write the playbook, decide on hires and set next quarter's target in held calls per week.
What should a startup do in the 90 days after raising?
Three things, in this order: decide who you sell to, get in front of them every day, and learn fast which messages turn into calls. Most post-raise plans start with a hiring plan and a brand refresh. Both take a quarter to pay off. The plan below gets calls on the calendar while those happen.
It assumes a B2B startup of 5 to 50 people, deals around $25K a year or more, and a founder who still closes.
The 90-day go-to-market plan, week by week
| Week | Focus | What is done by Friday |
|---|---|---|
| 1 | Buyer | One-paragraph buyer profile: title, company size, stage, the trigger event. Ten recent customers, one line each on why they bought. |
| 2 | Foundations | Founder LinkedIn and X profiles rewritten for the buyer. Separate sending domains set up with SPF, DKIM and DMARC. CRM stages agreed. |
| 3 | Inbound starts | Founder posts daily on LinkedIn and X. Every comment answered by hand. |
| 4 | Midbound starts | Anyone who engages with a post, follows the founder or visits pricing gets a personal email within minutes. |
| 5 | Outbound starts | First batch of cold messages to accounts matched on title, size, stage and hiring signals. One message per person. |
| 6 | First read | Count replies and calls by source. Read every negative reply. |
| 7 | Cut | Drop the weakest post topic, the weakest signal and the weakest message angle. |
| 8 | Double | Put the freed time into the best-performing source. |
| 9 | Sales calls into content | Turn the questions buyers asked on calls into next week's posts. |
| 10 | Second read | Calls held per week by source, against week 6. |
| 11 | Playbook | Write down the buyer, the messages that booked calls, the objections and answers. |
| 12 | Hiring decision | With real numbers, decide what to hire, outsource or keep. |
| 13 | Next quarter | Set a target in held calls per week and a budget per source. |
What numbers should you track each week?
Keep it to five. More than that and nobody reads the sheet.
| Number | Why it matters |
|---|---|
| Held sales calls, by source | The only number that pays the bills |
| Positive replies, by channel | Leading indicator for calls next week |
| Time from warm signal to first message | Slow follow-up is the cheapest leak to fix |
| Posts published and comments answered | Inbound only works if it is consistent |
| Spam rate on sending domains | Google's sender guidelines say to stay under 0.3%, ideally under 0.1% |
Do not track follower counts or impressions as goals. They are useful only when they line up with calls held.
What should you not do in the first 90 days?
- Do not hire a VP of Sales to build the plan. They will spend the quarter building what this plan builds, and it costs more. See who to hire first after a Series A.
- Do not buy the whole tool stack in week 1. Buy tools when a step in the plan is blocked without them. That includes website visitor identification, which is worth little until you have traffic worth matching.
- Do not automate LinkedIn. LinkedIn prohibits third-party automation and can restrict accounts that use it. Your founder's profile is your best sales asset.
- Do not send from your main domain. One bad batch can hurt the email your customers rely on.
- Do not try every channel. Three motions on two social channels plus email is plenty.
Go-to-market strategy for SaaS startups: which motion leads?
Deal size decides it. If one customer is worth a few hundred dollars, you need product-led growth and marketing, not founder-run sales. Around $25K a year and up, the founder-led motion in this plan works because each call is worth real money. Within that, the mix depends on how buyers behave: if they read and search, inbound carries more weight; if you can name every account, outbound carries more. We cover the choice in inbound vs outbound for startups.
Example: the plan for a made-up startup
Invented company, for illustration only. Dockfern is a 16-person startup that just raised a Series A. It sells compliance software to freight brokers. The CEO has closed 11 customers herself.
- Week 1: the buyer is the head of operations at freight brokers with 50 to 300 staff, triggered by a new compliance hire or a recent audit.
- Week 3: the CEO posts daily about the compliance mistakes she sees in demos, with names removed.
- Week 5: outbound goes to operations heads at brokers that just posted a compliance job.
- Week 7: posts about audit stories draw engagement; posts about product features do not. Feature posts are cut.
- Week 12: with three months of numbers, she decides whether to hire an SDR or keep an outside team running pipeline.
Who runs this plan if you have no team?
Usually the founder, at night, competing with product, hiring and the board for the same hours. SOVE7GN GTM runs weeks 2 to 13 for you: profiles and the target list within hours of kickoff, daily founder posts you approve in Slack, speed to lead on warm interest, and outbound on email, X and LinkedIn. Pricing is discussed on a 30-minute discovery call.
If you would rather run it yourself, the weekly rhythm in how to book sales calls without SDRs is a good place to start, and founder-led sales covers what the founder keeps. More in the GTM guides.
Questions people ask
What should a startup do in the first 90 days after raising?
Define one buyer, fix the founder's profiles and sending setup, then run founder posts, fast follow-up on warm interest and targeted outbound for about ten weeks. Use the last three weeks to write the playbook and make hiring decisions with real numbers.
What goes into a GTM plan after funding?
A written buyer profile, the channels you will use, a weekly schedule, five numbers to track (held calls by source above all), and a hiring decision point. Keep it to one page so the team actually uses it.
Should I hire or outsource GTM after a Series A?
Hire when you have a repeatable pitch and someone to manage the new hire. Outsource when you need calls this quarter and do not yet know which role to hire. You can do the second while recruiting for the first.
How do I know if my go-to-market plan is working?
Held sales calls per week should rise between week 6 and week 10. If posts get engagement and messages get replies but held calls do not rise, the problem is the follow-up or the buyer definition, not the volume.
How long does it take to see results from a GTM plan?
Expect the first useful read on what books calls around week 6 of the plan above. Time to revenue depends on your sales cycle, so judge the first quarter on held calls, not closed deals.
Want calls on your calendar without hiring five people?
Book a 30-minute call. Tell us who buys from you and we'll show you what inbound, midbound and outbound would look like for your startup.
Book a call How SOVE7GN GTM works- First GTM hire after Series AA decision tree for the first sales, marketing or growth hire after you raise.
- Founder-led sales: keep or hand offWhat a founder keeps, what to hand off first, and a handoff checklist.
- Book sales calls without SDRsWork back from 15 calls a month to the messages and posts it takes.
- GTM strategy frameworkA one-page GTM plan with fill-in prompts and a worked example.