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How we write and check this site

Updated 20 October 2026 · Written by Reyansh Juneja and Naman Dhiman, the co-founders of SOVE7GN, who run the campaigns and review the clips

This page explains how the guides on this site get written, checked and corrected. It exists because we ask you to trust numbers we publish, and you should know where they come from.

Short answer: the founders write and review every page. Third-party facts are linked to a primary source and dated, competitors' claims are labelled as their claims, and we never publish a result or case study we cannot show you the live post for. We use AI to draft and research, and a human checks every fact before it goes live. If we get something wrong, email founders@sove7gn.org and we will fix it and say what changed.

Who writes these pages

The founders of SOVE7GN CLIPPING LLP. The same people take the sales calls, write the campaign briefs and review the clips our network submits, which is where most of what you read here comes from.

That is also the limit of our expertise. We know what we see in our own campaigns and what platforms publish. We are not lawyers, accountants or tax advisers, and pages that touch law, tax or platform policy say so and link the official source.

How we handle facts

What we will not publish

Where we use AI

We use AI to draft, research and find sources, the same way most teams do now. It does not publish anything on its own. A founder checks every fact, link and price before a page goes live, and anything the AI could not source is cut rather than smoothed over. Google's guidance asks publishers to disclose this and to keep a human in the loop, and that is what we do.

How we keep pages current

Every page carries the date it was published and the date it was last updated. When a platform changes a rule or a competitor changes a price, we update the affected page and change the date. We do not bump dates on pages we have not actually edited, because that makes the date meaningless.

How to tell us we are wrong

Email founders@sove7gn.org with the page and what is wrong. If you are a competitor and we have described your service inaccurately, say so and we will correct it, including on the comparison pages where the correction does not favour us. Corrections are made on the page itself, and the updated date changes with them.

Questions people ask

Do you write about competitors fairly?

We try to. Every comparison page says plainly who the competitor is a better fit for, and several say outright that if your budget is above a certain level you should hire someone else. How to choose a clipping agency is written so you could use it against us.

Are these guides just there to rank on Google?

They are there to rank, and to be useful. If a page would not help someone decide what to do, it does not go up. Where a question is answered better somewhere else, we link out.

Who checks the legal and tax pages?

We write them as general information and link the official source, such as the FTC, the IRS or the Indian income tax department. They are not advice, and the pages say so. For anything that affects your filings, talk to a professional.

How often is this site updated?

Continuously. Competitor prices and platform rules are the things that go stale fastest, so pages carrying those get rechecked most often.

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