GTM guides for startup founders

All GTM guides

• 90-day GTM plan after Series AA week-by-week go-to-market plan for the first 90 days after you raise.
• AI SDR vs human SDRWhat AI SDR tools do well, where they fail, and how to test one safely.
• Apollo vs Clay for a small startupDatabase and sending vs enrichment and signals, from each vendor's own pages.
• Appointment setting agencies on RedditReddit's worries about appointment setting agencies, and the ROI math they use.
• Appointment setting agencyPay per meeting vs retainer, and the qualified-meeting clause to insist on.
• Are appointment setting agencies a scam?Legit vs scam signs, pay per meeting traps, and the contract terms to insist on.
• B2B SaaS marketing agencyFour kinds of agency, what each fixes, and how to sort them on one call.
• B2B SaaS pipeline stagesSix stages, each with an exit criterion a founder can actually enforce.
• B2B demand generation agencyWhat a demand gen agency delivers, how it differs from outbound, who it fits.
• B2B lead generation agencyLists, inboxes, copy and replies: what you buy, and what you keep when you leave.
• Best GTM agencies in 2027Eight firms in their own words, who each fits, and why we rank ourselves last.
• Book sales calls without SDRsWork back from 15 calls a month to the messages and posts it takes.
• Buying signals for B2B outboundFunding, hiring, job change and intent signals ranked, with data sources.
• Cheaper alternative to hiring an SDRSix options next to a sourced $114K SDR employer cost, and when each fits.
• Clay agencyWhat a Clay agency builds, Clay's own list prices, and when to do it yourself.
• Cold email agencies on RedditReddit's take on cold email agencies: worth it, prices posters quote, what to check.
• Cold email agency costPublished prices, the four pricing models, and the software-only floor.
• Cold email agency for startupsA buyer checklist: domains, deliverability, who writes, and who owns the data.
• Cold email deliverabilityProvider rules in plain words, plus a pre-send checklist for a new domain.
• Cold email reply rateFour named benchmark reports, their samples, and why the averages disagree.
• Cold email subject linesLength and personalisation data, eight patterns with examples, and the traps.
• Cold email vs LinkedInPick by deal size and buyer, then run both in one sequence, not in parallel.
• Deep tech go-to-marketNamed accounts, long sales cycles and a pilot to contract checklist.
• Demand gen vs lead genPlain definitions, which to run first at 10 people, and when each is wrong.
• Devtools go-to-marketBottom-up adoption, docs as the real funnel, and where outbound still works.
• First 100 B2B customersWhat changes between customer 10 and 100: channel, repeatability, who sells.
• First GTM hire after Series AA decision tree for the first sales, marketing or growth hire after you raise.
• First marketing hireWhen a startup needs a marketer, the three profiles, and sourced salaries.
• Founder-led sales: keep or hand offWhat a founder keeps, what to hand off first, and a handoff checklist.
• Fractional head of growth vs agencyStrategy part-time or execution every day: which one your startup needs.
• GTM after YC Demo DayA week-by-week plan for the 90 days after an accelerator batch ends.
• GTM agency for startupsWhat a GTM agency runs, what it replaces, and who should not hire one.
• GTM engineer salaryUS pay by level and location, plus the full cost a startup should budget.
• GTM engineer vs SDRA week of output from each role, and how to pick the one you need first.
• GTM engineers on RedditWhat r/gtmengineering says about hiring a GTM engineer before an SDR.
• GTM for AI startupsSelling AI software when the buyer has 40 vendors and an internal build option.
• GTM strategy frameworkA one-page GTM plan with fill-in prompts and a worked example.
• GTM tech stack for startupsThe minimum stack by stage, with list prices from the vendors' own pages.
• Head of marketing after Series AWhat the role costs, who they need under them, and the common failure.
• Hire a GTM engineer or an agencyWhat a GTM engineer builds, what the role costs, and when to hire one.
• How long does outbound take to work?Week by week from new domains to a fair verdict, with the reply math.
• How many cold emails per dayProvider limits, the number nobody can source, and the inbox math behind a plan.
• How many sales calls per monthWork back from ACV and close rate to the calls you need each month.
• How much an SDR costsSalary, commission, benefits, tools, ramp and turnover in one table.
• How often a founder should post on LinkedInWhy founders stop posting after two weeks, and a system that keeps it going.
• How to build a B2B lead listLead sources ranked by freshness and legal risk, and how to test a list.
• How to define your ICPBuild an ideal customer profile backwards from closed deals, then test it.
• How to pay your first sales hireBase and variable split, quota to OTE ratio, ramp and draw, with sources.
• How to price B2B SaaSPricing models compared with public examples, and how to set the number.
• How to run a discovery callA minute-by-minute agenda, the questions, and the answers that mean no.
• Inbound vs outbound for startupsWhich to start with by deal size and market, and why the motions work together.
• Is cold email dead in 2026?What the 2024 and 2025 sender rules killed, and what still gets replies.
• Is cold emailing illegal in the US?What CAN-SPAM requires, and how the UK, EU and Canada rules differ.
• Lead qualification frameworkBANT, CHAMP, MEDDIC and MEDDPICC compared, and what to use at seed.
• LinkedIn for technical foundersBuild notes, a four-week starter schedule, and what to do with the DMs.
• LinkedIn ghostwriter for foundersHow founder ghostwriting works when the goal is pipeline, and what it costs.
• LinkedIn outreach for foundersInvitation limits from LinkedIn's own help pages, and example founder messages.
• Outbound sequence templateSix steps over three weeks, what each message does, and a worked example.
• Outsourced SDR agencies on RedditWhat founders on Reddit report about SDR agencies, and the questions they ask.
• Outsourced SDR or in-houseWhen outsourcing SDRs works, and the contract terms to check first.
• Product market fit before GTMFour tests to run before spending on go-to-market, and when to wait.
• RevOps for startupsWhat revops means at 10 to 50 people and the smallest setup that works.
• SDR agency, no meetingsDiagnose a failed SDR agency, recover your data, and vet the next one.
• Sales for technical foundersEight engineer instincts that lose deals, and what to do instead of each.
• Speed to lead for B2B startupsThe response-time research and a setup that gets every lead a reply in minutes.
• Turn sales calls into postsA weekly process for turning buyer language into posts and outbound copy.
• Vertical SaaS go-to-marketCounting a small market, named-account outbound, and the events that matter.
• Warm outbound vs cold outboundThe two outbound motions compared, and how founder posts warm up a cold list.
• Website visitor identificationCompany level vs person level, published match rates, and what to do next.
• What is a GTM engineer?The role defined, what one builds each week, and when a startup needs one.
• What is midboundThe gap between inbound and outbound, with the signals and the first message.
• When a prospect says send me more infoWhy prospects say it, and word-for-word replies for email, calls and LinkedIn.
• When to outsource cold emailSix readiness tests, a do-not-outsource-yet list and a four-week trial plan.
• Why outbound is not workingFive causes of dead outbound, the test for each, and what to fix first.
• X ghostwriter for foundersX for B2B founders: who is on it, what to post, and how it feeds outbound.

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