SOVE7GN GTM
What to say when a prospect says "send me more info": replies for email, calls and LinkedIn
Updated 15 November 2026 · Written by Reyansh Juneja and Naman Dhiman, the co-founders of SOVE7GN, who run inbound, midbound and outbound for founders
What to say when a prospect says "send me more info": agree, then ask one question that tells you what to send, such as "Happy to. So I send the right thing, is it pricing, how it works, or whether it fits a team your size?" That one question turns a polite exit into a real conversation when the interest is genuine, and gets you a clear "no" when it is not, which saves you weeks of follow-ups.
Short answer: never just send a brochure. "Send me more info" means one of four things: real interest, a polite brush-off, a need to show someone else, or a timing problem. Ask one short question to find out which, send one specific thing that answers it, and propose a time to talk about it. Each channel needs a slightly different wording, shown in the table below.
Why do prospects say "send me more info"?
Four reasons, and the reply that works is different for each.
| What they mean | How it usually sounds | What they need from you |
|---|---|---|
| Real interest, not ready to commit to a call | "Interesting. Send me something and I will take a look" | One specific piece that answers their actual question |
| Polite brush-off | "Just send me some info" said fast, on a cold call | A clean, easy way to say no |
| Needs to sell it internally | "Send me something I can share with my team" | A short, forwardable summary written for the other person |
| Timing | "Not right now, send me info for later" | A reason and a date to come back |
The mistake is treating all four the same. A deck sent to a brush-off gets ignored. A deck sent to real interest buries the one answer they wanted.
What should I say? Reply scripts by channel
These are written for a made-up company. Example only, invented for this page: Fernhill sells contract review software to in-house legal teams at mid-sized companies. Swap in your own product and the prospect's situation.
| Channel | When they say it | What to reply |
|---|---|---|
| Reply to your first cold email: "Send me more info" | "Happy to. So I send the right thing and not a 30-page deck: is the bigger question how long setup takes, what it costs, or whether it handles your contract types? One word is enough." | |
| No reply after you sent the info | "Did the two-page summary answer the setup question? If it did, a 15-minute call is the fastest way to check it against your actual contracts. Thursday at 10 or Friday at 2?" | |
| Cold call | Early in the call, before any pitch | "I can do that. Can I ask one thing so I send something useful: are you reviewing vendor contracts in-house today, or is outside counsel doing most of it?" |
| Cold call | They insist on email | "Sure. I will send one page on how teams your size handle the first 90 days, and put 15 minutes on Thursday to go through it. If it is not relevant, decline the invite and I will not chase." |
| Reply to a connection message | "Will do. Quick check so I send the right thing: is this for you, or for someone on your team who owns contract review?" | |
| They want something to share | "Here is a five-line summary you can forward as is. If whoever owns this wants the detail, I am happy to do a short call with them directly." | |
| Any channel | Timing: "maybe next quarter" | "Understood. What changes next quarter: budget, a hire, or a project starting? I will come back then with something specific to that." |
Each reply does three things: says yes, asks one question, and makes the next step small. None of them argues with the prospect.
How do I tell real interest from a brush-off?
Ask the question and watch what comes back.
- Real interest: they answer it, often with detail you did not have. Send exactly what they asked about and propose a call to discuss it.
- Brush-off: they dodge the question or repeat "just send it". Send something short, say you will not follow up unless they reply, and keep that promise. That leaves a good impression for later.
- Internal sale: they mention a boss, a team or a committee. Write the summary for that person, not for your contact.
- Timing: they name a reason or a month. Put it in the CRM with the reason, and come back with something tied to it.
Fast replies matter here. When someone says "send me info" by email, they are thinking about you right now; an answer the next morning lands after they have moved on. The evidence on response timing is in speed to lead.
What should I actually send?
Something they can read in two minutes, aimed at the question they answered.
| They asked about | Send | Not |
|---|---|---|
| How it works | A one-page walkthrough or a two-minute screen recording | The full product deck |
| Price | Your pricing page or a range with what drives it | "Let's discuss on a call" with no number at all |
| Fit for their team | Two or three sentences on teams of their size and type | A logo wall |
| Something to share internally | A five-line summary written in their words | A link to your homepage |
Then always include one small next step with two specific times. Our outbound sequence template shows how a reply like this fits between the planned follow-ups, and the discovery call guide covers what to do with the 15 minutes once they say yes.
What should I not say?
- "Just following up to see if you had a chance to look." It asks them to do work and says nothing new.
- "When is a good time for a demo?" Too big an ask for someone who just asked for info.
- Arguing: "Actually, it is much easier to explain on a call." It may be true, but it ignores what they asked for.
- Sending everything you have. More attachments mean less gets read.
Who handles these replies?
At seed stage, usually the founder, at odd hours, between other work. That is when "send me info" replies die: nobody answers until Friday. SOVE7GN GTM handles every reply on outbound and follow-up for B2B founders, written for one person and approved by you, so interested prospects hear back within minutes and calls land on your calendar. Pricing is shared on a call; book 30 minutes. Qualification questions to use on those calls are in our lead qualification framework, and more guides are in the GTM guides.
Questions people ask
How do you respond to "just send me an email" on a cold call?
Agree, then ask one question before you hang up so the email is specific: what they handle today, or what they would want to know first. Offer a short call on a set day, and let them decline it.
Is "send me more info" a rejection?
Not always. It can be real interest, a polite brush-off, a need to share internally or a timing issue. Asking one question about what they want to see usually tells you which.
How long should I wait to follow up after sending info?
Our outbound sequence template spaces follow-ups 2 to 4 days apart, and the same gap works here. Follow up with a question about the specific thing you sent, not a general check-in.
Should I send a deck when a prospect asks for information?
Rarely. A deck answers questions they did not ask. Send one page or a short recording on the question they did answer, and keep the deck for the call.
What do I say if they never reply after I sent the info?
Send one short note that asks whether it answered their question, offer two times, and say you will not chase after that. Then stop, and come back only with a new reason.
Want calls on your calendar without hiring five people?
Book a 30-minute call. Tell us who buys from you and we'll show you what inbound, midbound and outbound would look like for your startup.
Book a call How SOVE7GN GTM works- How to run a discovery callA minute-by-minute agenda, the questions, and the answers that mean no.
- Outbound sequence templateSix steps over three weeks, what each message does, and a worked example.
- Lead qualification frameworkBANT, CHAMP, MEDDIC and MEDDPICC compared, and what to use at seed.