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Dermatologist Instagram bio: examples, and how to word "board-certified" so it holds up
Updated 5 November 2026 · Written by Reyansh Juneja and Naman Dhiman, the co-founders of SOVE7GN, who run the campaigns and review the clips
A dermatologist's Instagram bio needs four things: what you treat, where you practice, a title that is accurate for your training, and one link that books an appointment. The title is where bios go wrong: "board-certified dermatologist" should mean certified by a recognized dermatology board, and in California the full name of that board has to sit next to the phrase.
Short answer: Write "what you treat, where, who you are, how to book", for example "Acne, eczema and skin checks in Austin · Board-certified dermatologist, American Board of Dermatology · Book below". Name the board every time you say "board-certified". Physician assistants, nurse practitioners and physicians from other specialties should give their own title, not "dermatologist". In the UK, "Consultant Dermatologist" fits doctors on the GMC Specialist Register in dermatology. General information, not legal advice. Checked 5 November 2026.
What should a dermatologist put in an Instagram bio?
| Part | What to write | Why |
|---|---|---|
| Name field | "Dr [Name], Dermatologist" or "Dr [Name], MD, FAAD" | The bold line above the bio; "Dermatologist" there tells a visitor what you are before they read anything else |
| Line 1 | The conditions or treatments you want more of, and the town | A stranger who saw one clip learns what you do in a second |
| Line 2 | Your title, with the board named | The wording rules below |
| Line 3 | What the feed gives them: "Skin myths checked every week" | A reason to follow, not just to look |
| Links | Booking first, then new patient forms or a skin check page | Instagram lets every account add up to five links (Tubefilter, April 2023), and the first is the one people tap |
Keep medical and cosmetic straight. If you run both, say which one the account is for. A practice that wants cosmetic bookings but writes "Medical, surgical and cosmetic dermatology" gives the reader no reason to pick it.
How do you word "board-certified" in a bio?
What the letters mean. The American Academy of Dermatology says FAAD (Fellow of the American Academy of Dermatology) tells patients they are seeing a doctor who is board certified in dermatology. To use it, a dermatologist must have passed the board exams of the American Board of Dermatology, the American Osteopathic Board of Dermatology or the Royal College of Physicians and Surgeons of Canada, and be an AAD member (AAD, "What is an FAAD?", checked 5 November 2026). The American Board of Dermatology is one of the 24 member boards of the American Board of Medical Specialties (ABMS member boards), and ABMS runs Certification Matters, where patients can verify a certification.
California. A physician may say "board certified" only for an ABMS member board, a board with equivalent requirements approved before January 1, 2019, or a board tied to an ACGME-approved program, and only if "the full name of the certifying board is also used and given comparable prominence" (Business and Professions Code 651(h)(5)(C)). In a bio, that means "Board-certified dermatologist, American Board of Dermatology", not "Board-certified derm".
Texas. A physician may use "board certified" with current certification from an ABMS member board, the AOA Bureau of Osteopathic Specialists, the American Board of Oral and Maxillofacial Surgery, or a board the Texas Medical Board has approved (22 TAC 164.4). The rule does not say you must name the board, but naming it costs a few characters and works in every state.
UK. The GMC's Specialist Register lists the doctors eligible for NHS consultant posts, and the public register shows the specialties each one is qualified in. Good Medical Practice says "You must always be honest about your experience, qualifications, and current role", and that when you use social media or advertise your services you must declare any conflicts of interest and must not exploit people's lack of medical knowledge (GMC, Good Medical Practice, paragraphs 82 and 90). Our cautious reading: use "Consultant Dermatologist" only if you are on the Specialist Register in dermatology, and a GP who treats skin should say so in those words.
What title should other skin practitioners use?
Our cautious reading, not a rule from one board: the title in the bio should be the license the person holds. State medical boards may discipline doctors for misrepresenting credentials online, which our dermatologist TikTok page covers with the FSMB policy.
| Who runs the account | Title that is accurate | Avoid |
|---|---|---|
| Physician with ABD or AOBD certification | Board-certified dermatologist, with the board named | "Skin specialist" with no board |
| Physician in another specialty offering injectables | Physician, [specialty] · Botox and fillers | "Dermatologist", "derm" |
| Physician assistant in a dermatology practice | [Name], PA-C · [Practice] Dermatology | "Our dermatologist" |
| Nurse practitioner in a dermatology practice | [Name], NP · Dermatology clinic | "Skin doctor" |
| Esthetician | Licensed esthetician, see our esthetician Instagram bio page | "Dermatology", "medical-grade" claims |
Dermatologist Instagram bio examples
The brackets are placeholders. Each fits in a few short lines.
| Practice | Example bio |
|---|---|
| US medical dermatologist | Acne, eczema, psoriasis and skin checks in [Town] · Board-certified dermatologist, American Board of Dermatology · New patients below |
| California cosmetic dermatologist | Lasers, Botox and filler in [City] · Board-certified dermatologist (American Board of Dermatology) · Consults below |
| Mohs surgery practice | Skin cancer surgery in [City] · Board-certified dermatologist, American Board of Dermatology · Referrals and appointments below |
| Pediatric dermatology | Skin care for kids and teens in [City] · Board-certified dermatologist, American Board of Dermatology · Parents' questions answered weekly |
| Practice account | [Practice] Dermatology · [Number] dermatologists and PAs in [Town] · Medical and cosmetic · Book online below |
| Canada | Dr [Name], MD, FRCPC · Dermatologist in [City] · Referral info below |
| UK consultant | Dr [Name], Consultant Dermatologist · GMC [number] · Skin cancer and acne clinics in [City] |
| UK GP with a skin clinic | Dr [Name], GP · Skin clinic in [Town] · Mole checks and acne appointments below |
What each leaves out: "best dermatologist", "#1", results promises, and any unnamed "board-certified". Before and after photos belong in posts with consent, not the bio; our dermatology social media page has the consent and product disclosure rules.
What should sit under the bio?
Pin three clips that answer what new patients ask: when to get a skin check, what a first visit costs or involves, and the treatment you want more of. Set highlights for "New patients", "Skin checks" and "Cosmetic". Then post short answers to the questions you hear every day; our dermatologist Instagram captions page has caption wording for each treatment.
Those clips are the part most practices cannot keep up with. One hour of a dermatologist answering questions usually gives us 12 to 20 clips. We send 2 example clips for your approval and go live within 48 hours, posting on your own accounts; Entry is $2,000 a month for 2 clips a day. See how we work with founder-led businesses or book a 30-minute call.
Questions people ask
What should a dermatologist put in their Instagram bio?
What you treat, where you practice, your title with the certifying board named, and a first link that books an appointment. Leave out "best" and any unnamed "board-certified".
What does FAAD mean after a dermatologist's name?
Fellow of the American Academy of Dermatology. The AAD says it means the doctor passed the American Board of Dermatology, American Osteopathic Board of Dermatology or Royal College of Physicians and Surgeons of Canada exams and is an AAD member.
Can a physician assistant call themselves a dermatologist on Instagram?
Our cautious reading is no. A PA should use their own title, for example "PA-C" with the practice name, because the bio should describe the license the person actually holds.
How do I check if a dermatologist is board certified?
Use the ABMS Certification Matters tool, which covers the American Board of Dermatology and the other ABMS member boards.
Want a straight answer for your videos?
Book a 30-minute call. Send us a link first and we'll tell you which plan fits and how many clips we can make.
Book a call See plans and pricing- Dermatologist Instagram captionsCaption examples by treatment, with claim-safe wording, consent lines and CTAs.
- Dermatology social media post ideasEight post formats for dermatology practices and the rule each one has to follow.
- Esthetician Instagram bioEight esthetician bio examples, a four-line formula and the title rules behind them.