SOVE7GN
Med spa video marketing: daily clips for med spas, aesthetics clinics and cosmetic dentists
Updated 24 October 2026 · Written by Reyansh Juneja and Naman Dhiman, the co-founders of SOVE7GN, who run the campaigns and review the clips
We do med spa video marketing from footage you already have: we cut your consultations, treatment Q&As and talks into 2 to 4 short clips a day and post them on your own accounts. Plans start at $2,000 a month, and a 3-month plan on Entry or above comes with 1,000,000 views guaranteed in writing. It is the process our founder-led content agency runs, with clinic ad rules built in.
Short answer: you approve 2 example clips first, and we go live within 48 hours. Before launch we agree the rules for where you practice: no Botox name in UK posts, no Botox benefit claims in Canada, and claims kept inside a product's approved uses in the US. Patients appear only with signed consent. Book a 30-minute call and send one recorded Q&A first.
Who is this for, and when is it the wrong fit?
Med spa owners, injector-founders and cosmetic dentists in the US, UK and Canada who are on camera, with 5k to 300k Instagram followers and a patient worth $2,000 or more over time. It is the wrong fit if nobody will be on camera, if you want Botox before-and-afters in the UK, or if you need carousels and DM replies (see what a social media agency does instead).
What can you clip from what you already film?
Consults, Q&As, treatment-room footage, before-and-afters and talks all cut into clips. One hour of talk usually gives 12 to 20 clips. Entry is about 60 clips a month (2 a day), so it needs 3 to 5 hours of talk-heavy video a month (60 divided by 20, and 60 divided by 12). A weekly 40-minute Q&A is about 2.7 hours a month, or about 32 to 53 clips, so add a second recording. For a shot list, see med spa reel ideas from one consult video.
Which clips can go out in the US, the UK and Canada?
Say your lead injector records a 40-minute Q&A. At 12 to 20 clips an hour, that is about 8 to 13 clips (40/60 x 12 to 20). Here is what happens to six of them.
| Clip from the Q&A | US | UK | Canada |
|---|---|---|---|
| A. "What happens at your first consultation" | Ships. Keep it factual and promise no result (FTC Act s. 12). | Ships. Promoting the consultation is the format the ASA points clinics to. Say if an assessment is needed first (GMC para 50). | Ships. Ontario physicians: no drug name (CPSO). |
| B. "How long does Botox last?" | Ships if every claim stays inside the FDA label and no result is promised (our cautious rule). | Re-cut with no product name. Botox is prescription-only and cannot be advertised to the public (CAP 12.12); the ASA counts hashtags too. | Re-cut. Health Canada bars any reference to its therapeutic use or benefits. |
| C. "Botox for a slimmer jaw" | Hold. The jaw is not one of the four labeled areas. FDA's ad rule is written for makers, so "no promo clips on off-label uses" is our line. | Cut (CAP 12.12). | Cut (Health Canada). |
| D. Lip filler before-and-after | Ships with a signed HIPAA authorization if you are a covered entity (HHS); in California, a statement that results may not occur for all patients (B&P 651). | Ships with signed and dated proof the images are genuine and no retouching of the treated area (CAP guidance). Not where 25% or more of the audience is under 18. | Ontario physicians: own page only, never boosted to non-followers, consent after treatment, "results may vary" statement (CPSO). |
| E. Patient testimonial | The FTC reads a testimonial as typical results, and "results not typical" does not fix that (16 CFR 255.2). A discount given for it must be disclosed (255.5). | Hold evidence for every claim; never about a prescription-only treatment. | Ontario physicians: no testimonials at all (CPSO). |
| F. "20% off injectables, ends Friday" | Price claims must be true and complete (Texas 22 TAC 164.3; B&P 651). | Avoid. The ASA calls "Hurry, offer must end Friday" pressure irresponsible for cosmetic offers (ASA). | A Botox ad may carry only the name, price and quantity (C.01.044). Ontario physicians may not name the drug, so promote the service. |
The rules bind you whether you post the clip or we do. More on can you advertise Botox on Instagram; UK clinics should also read aesthetic clinic marketing in the UK, and drip bars IV therapy marketing. General information, not legal advice; checked October 2026.
Send us one recorded Q&A before the call and we will show you which clips pass where you practice. Book the call here.
What has to be signed before a patient appears in a clip?
| Where you practice | What has to be in place |
|---|---|
| US (HIPAA covered entity) | HIPAA covers a provider only if it bills electronically in a standard transaction such as insurance (HHS); if unsure, plan as if covered. Every patient in a clip signs an authorization before posting (45 CFR 164.508); blurring afterwards does not replace it (HHS). |
| UK | Signed and dated proof from the person shown that before-and-after images are genuine (CAP guidance). |
| Ontario physicians | Express consent to the specific use, asked after treatment, with the final images shown, the right to withdraw and no incentive (CPSO). Other provinces: check your college. |
What we need from you: footage with no patients in frame, or footage where every patient shown has signed an authorization that covers social media. Our patient photo consent form checklist lists the clauses.
What changes for cosmetic dentists?
- US, ADA members: cosmetic dentistry is not one of the 12 recognized specialties in the ADA Code, so do not call yourself a cosmetic specialist. General dentists say services are provided by general dentists (5.H and 5.I).
- Florida: a non-specialty practice emphasis needs a clearly set-apart statement that the area is not recognized as a specialty by the ADA or the Florida Board of Dentistry (F.S. 466.0282(3)).
- UK: no "specialist" unless on a GDC specialist list; "special interest in" is fine. On social media, say the treatment may not suit everyone (GDC).
For a shot list built around a smile reveal, see dental reel ideas; for implant cases and payment-plan ads, see dental implant marketing.
How does it work, step by step?
- A 30-minute call. Send video links first.
- We make 2 example clips and agree a rules card: titles, where you practice, which treatments may be named, which footage has consent, who approves.
- You approve both clips. Nothing goes live before that.
- Live within 48 hours, then 2 clips a day on Entry or 4 on Growth, on your accounts.
What does it cost, and is a clipper network better?
| Plan | Price | Included |
|---|---|---|
| Entry | $2,000 a month | 2 clips a day on your accounts, weekly strategy call, idea doc |
| Growth | $4,000 a month | 4 clips a day |
| Full service | $5,000 to $6,000 a month | Scripting, 2 calls a week, monthly analytics, 3-month minimum |
Entry and Growth both work out to about $33 a clip including posting ($2,000 divided by 60 clips; see what a short-form editor costs).
CPM network clipping (a pool from $5,500 plus a 15% fee, 500+ clippers, 7 platforms) can suit a multi-location US group, with every paid clip labeled as an ad (FTC disclosure for clips); compare it in CPM vs retainer. For a UK clinic it is usually the wrong tool, because a clip page's audience age is outside your control. Doctors who make patient-education clips rather than sell treatments should read clipping for doctors, and surgeons should read plastic surgeon social media and the plastic surgery content ideas clip map.
What does the 1,000,000-view guarantee cover?
1,000,000 views over a 3-month plan (Entry or above). If short, we keep posting at our own cost (Terms). It guarantees views, not consults or bookings. Bought views never count, and the FTC bans buying fake views (16 CFR 465.8); see guaranteed views.
Questions people ask
Can you advertise Botox on social media?
In the UK, no (CAP 12.12). In Canada, only the name, price and quantity. In the US, yes, with claims inside its labeled uses and no promised results.
Do med spas have to be HIPAA compliant?
HIPAA covers a provider only if it sends health information electronically in a standard transaction such as insurance billing (HHS). If you are not sure, treat it as yes, and either way get signed consent first.
Is cosmetic dentistry a specialty?
No. The ADA Code lists 12 recognized specialties and cosmetic dentistry is not one.
Will you manage our DMs and comments?
No. We make and post clips. Pair us with your front desk, and never confirm in a reply that someone is a patient.
Want a straight answer for your videos?
Book a 30-minute call. Send us a link first and we'll tell you which plan fits and how many clips we can make.
Book a call See plans and pricing- Clipping for founder-led businessesSeven niches, one process: daily clips for founder-led businesses.
- Clipping and FTC disclosureWhen paid clips need an ad label, and what brands should put in the rules.
- Clipping agency vs social media agencyContent calendars and design vs short-form volume from your videos.