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What is a clipping agency?
Updated 13 October 2026 · Written by the SOVE7GN founders
Clipping agencies are a new kind of marketing agency built around one idea: the best moments in your long videos should be everywhere in short-form. Here's what they actually do.
Short answer: a clipping agency takes your long videos (podcasts, streams, music, interviews), cuts them into short vertical clips and gets them seen. Most offer two things: posting clips on your own accounts for a monthly fee, and running clipping campaigns where a network of clippers posts your clips on their own accounts and gets paid per 1,000 views.
What a clipping agency does
| Job | What it means |
|---|---|
| Picks the moments | Finds what stands alone and opens strong |
| Cuts the clips | Vertical, captioned, hook first |
| Writes the rules | Audio, tags, off-limits topics |
| Posts or distributes | On your accounts, clipper accounts, or both |
| Checks every clip | For rule breaks and fake views |
| Reports | Real views and what worked |
How clipping agencies get paid
- Monthly retainer for posting on your accounts.
- Pool plus a fee for CPM campaigns: you fund what clippers are paid, and the agency charges for running it.
- Fixed campaign prices at some agencies.
Clipping agency vs other options
| Option | Difference |
|---|---|
| AI clipping tool | Makes clips; doesn't choose, post or distribute |
| Freelance editor | Makes clips; you manage and post |
| Social media agency | Plans and designs content; usually less clip volume |
| Clipping marketplace | Gives access to clippers; you run the campaign |
Who uses clipping agencies
Musicians around releases, streamers and gaming creators, podcasts, comedians, founders, coaches, educators and brands with personality-led content.
How SOVE7GN works
We're a clipping agency run by SOVE7GN CLIPPING LLP in New Delhi. Retainers start at $2,000 a month for 2 clips a day on your accounts, with a weekly strategy call and an idea doc. CPM campaigns start from a $5,500 pool plus a 15% management fee. Every clip in our network is checked by a person within 24 hours.
Questions people ask
What does a clipping agency do?
It turns your long videos into short clips and gets them seen, on your accounts and through a clipper network.
Are clipping agencies worth it?
If you have long videos and short-form isn't happening, usually yes. Compare cost with your own time.
How is a clipping agency different from a marketing agency?
It specialises in short-form clips from your existing videos, and often in distribution through clippers.
How do I choose one?
Use our checklist: how to choose a clipping agency.
Want a straight answer for your videos?
Book a 30-minute call. Send us a link first and we'll tell you which plan fits and how many clips we can make.
Book a call See plans and pricing- Clipping servicesEditing, retainers, CPM campaigns and fan pages, with prices.
- How to choose a clipping agencyTen questions to ask before you pay, and what good answers sound like.
- What is clipping?Clipping marketing explained in plain English.