SOVE7GN
Realtor Instagram highlights: the set a luxury agent needs, what goes in each, and the review rules
Updated 1 November 2026 · Written by Reyansh Juneja and Naman Dhiman, the co-founders of SOVE7GN, who run the campaigns and review the clips
A luxury realtor needs five to seven Instagram highlights: Listings, Sold, Neighborhoods, Reviews, About, and optionally Market and Press. Highlights sit directly under your bio, so they answer the questions a seller asks before they message you: what do you sell, what have you sold, do you know my area, and do your clients like you.
Short answer: Make 5 to 7 highlights with one-word names and plain matching covers: Listings, Sold, Areas, Reviews, About, then Market or Press. Keep each to the 10 to 20 best Stories. Put the brokerage name and license details in the bio and on the About highlight. Reviews must be real, unedited in meaning and not bought: the FTC's 2024 rule on fake reviews and testimonials applies. General information, not legal advice.
What highlights should a realtor have?
| Highlight | What goes in it | What a visitor learns |
|---|---|---|
| Listings | One Story per active listing: a 10-second tour, the price, a link sticker to the listing page | What you sell and at what level |
| Sold | Closing-day Stories and just sold clips you were on as listing or buyer's agent | That you close |
| Areas (or one per neighborhood) | Short walk-and-talk clips about each area you farm | That you know their street |
| Reviews | Screenshots or clips of real client reviews, with permission | That past clients trust you |
| About | Who you are, your brokerage, your license, how to reach you | Who they would be hiring |
| Market | Monthly market note clips with the source on screen | That you watch the numbers |
| Press | Media mentions, panels, podcasts | That others vouch for you |
Highlights were introduced in December 2017 as "a new section on your profile below your bio" (Instagram). That position is why order matters: put the two a seller cares about most, usually Sold and Reviews, first.
How do top luxury agents and brokerages name their highlights?
We looked at the highlight names visible on six profiles on 1 November 2026. These are facts from the profile pages, not endorsements.
| Account | Highlight names shown |
|---|---|
| Josh Altman | Press, Youtube, Listings, Sold Listings, Offices, Masterclass |
| Aaron Kirman | Sold, Youtube, Life, Press, Listings |
| Douglas Elliman | Insider, Properties, In the News, Events, New Development, Agents, Executives, Market Reports, Open Houses, Podcast Channel |
| Christie's International Real Estate | Press, Magazine, Network, Events |
| Knight Frank | People, THE VIEW, Country, Sponsorships, Events, International, New Homes, Publications, Research |
| Sotheby's International Realty | Brand News, Luxury Outlook, Top Sales, Headlines, Tastemakers, Agent Insight, Sotheby's X SIR, GNE, New Story |
The pattern: the two individual agents keep it to five or six short names and both lead with proof (Press, Sold, Listings). The brokerages run longer lists because they serve buyers, sellers, agents and recruits at once. A solo or team agent should copy the agents, not the brokerages. Our best luxury real estate Instagram accounts page looks at what these profiles post.
Where do the license and brokerage details go?
In the bio first, then repeated on the About highlight. NAR Standard of Practice 12-5 requires the firm name in a reasonable and readily apparent manner, or via a link to a display with the required disclosures (NAR Code of Ethics). Texas lets required information sit on "the account user profile page" if it is "readily accessible by a direct link" from the post (22 TAC 535.155). Of the six profiles above, the Aaron Kirman bio shows a California DRE license number, which is one way to do it.
Our cautious reading: a highlight is not a substitute for the bio. Followers see the bio first, and the bio is what a regulator would read as your profile. The About highlight is a second place for the same facts. Our realtor Instagram bio page covers the state-specific bio rules for Texas, California, North Carolina and British Columbia.
What are the rules for a Reviews highlight?
The FTC's final rule on consumer reviews and testimonials, announced 14 August 2024, bans fake or false reviews (including AI-generated ones), paying for reviews that must be positive or negative, undisclosed insider reviews and misrepresenting a curated set of reviews as most or all of them (FTC press release). The rule is codified at 16 CFR Part 465.
What that means for a Reviews highlight:
- Only real clients, in their words. Do not tidy a review into something they did not say.
- No gift for a five-star review. A closing gift is fine; a gift conditioned on a positive review is not.
- Do not call it "what all my clients say" if you picked the best ten.
- Family and team members are insiders. If your cousin bought through you, say so or leave it out.
- Get written permission before posting a client's name, face or home.
Video testimonials work better than screenshots in a highlight. Our real estate testimonial video guide covers how to film them and the consent form to use.
What should highlight covers look like?
Plain and consistent: one color or one brand pattern, one short word or a simple icon, readable at the small size Instagram shows. Covers that are photos of homes look busy at that size and make the names hard to read. Pick the cover in the highlight's edit screen; Instagram's launch post describes choosing a cover when you create a highlight (Instagram).
Highlights only fill up if you post Stories, and Stories only have an audience if Reels bring people to the profile. Our real estate Instagram story ideas page covers the Stories side. For the Reels side, we clip your long videos: one hour usually gives 12 to 20 clips, posted on your own accounts daily, 2 example clips approved first, live within 48 hours. Entry is $2,000 a month for 2 clips a day. Book a 30-minute call or read how we work with founders.
Questions people ask
What highlights should a realtor have on Instagram?
Listings, Sold, Areas, Reviews and About, plus Market or Press if you have the content. Five to seven is enough; put Sold and Reviews first.
How do you make Instagram highlight covers for real estate?
Use one color or pattern and one short word or icon per cover, the same style across all of them. Avoid photos of homes, which are unreadable at highlight size.
Can realtors post client reviews on Instagram?
Yes, with the client's permission and in their own words. The FTC's 2024 rule bans fake reviews, reviews bought with conditional rewards and undisclosed insider reviews.
Should my license number be in my Instagram highlights?
Put license and brokerage details in the bio first, where your state rules expect them, and repeat them on an About highlight.
Want a straight answer for your videos?
Book a 30-minute call. Send us a link first and we'll tell you which plan fits and how many clips we can make.
Book a call See plans and pricing- Realtor Instagram bioBio examples for luxury agents, the profile rules by state and a link-in-bio that books calls.
- Real estate Instagram story ideasStory ideas with stickers, the Stories vs Reels split, and brokerage name rules.
- Real estate testimonial videoInterview questions, the release, FTC and state rules, and 5 clips from one interview.