Roofing company social media ideas: owner-led posts, storm season content and the rules

Updated 29 October 2026 · Written by Reyansh Juneja, co-founder of SOVE7GN, who runs the campaigns and reviews the clips

The roofing company social media posts that win jobs show the owner on a real roof explaining what they found, in plain words, with the license number on the post. Storm season content works when it helps homeowners check their own roof safely; it backfires when it pushes insurance claims, which Florida now restricts by statute.

What should a roofing company post on social media?

The inspection clip is the strongest. Homeowners cannot see their own roof, so a roofer showing exactly what a problem looks like, and saying when it does not need fixing yet, earns more trust than any ad. Say it when a roof has years left. That honesty is the post that gets shared.

How do you film an inspection clip?

1. Mount a phone on a chest harness or hold it at arm's length; clips filmed on the roof beat clips filmed from the truck.
2. Open on the problem in frame: "Look at this nail. It has backed out, and water follows it in."
3. Show the cause, the fix and the cost range you actually charge, or no cost at all.
4. Get the homeowner's OK before you show their house, and keep the house number and street out of frame.

Film five of these on one busy day and you have a week of posts. One hour of talk-heavy video usually gives us 12 to 20 clips; roof footage with the owner talking cuts the same way if the owner talks the whole time.

What should roofers post during storm season?

The Atlantic hurricane season runs from 1 June to 30 November and the eastern Pacific season from 15 May to 30 November (NOAA National Hurricane Center, checked October 2026). Hail and wind seasons differ by region, so plan around your own.

That last post is good for you and for homeowners. After a big storm, a clip from a local owner on how to look up a license number is the kind people forward to their neighbors.

What are the rules on insurance claim posts?

If you work in Florida, read Fla. Stat. 489.147 before any storm post (checked October 2026). It defines a prohibited advertisement as one that urges a homeowner to contact a contractor about a roof damage insurance claim without the required warnings, printed in at least 12-point type and at least half the size of the largest text. It also bars contractors from:

• offering a rebate, gift, gift card, cash, coupon, waiver of any insurance deductible or anything of value in exchange for a roof inspection or a claim,
• paying or taking referral fees for insurance-funded roof work,
• interpreting policy provisions or advising on coverage unless licensed as a public adjuster,
• giving a homeowner a repair agreement without a good faith estimate.

The fine can reach $10,000 per violation, and acts by people paid to solicit for you count as yours. The statute's list of ad forms names door hangers, flyers and emails, not social media. Our cautious reading: a reel or caption saying "free inspection, we handle your insurance claim" is the kind of message the rule targets, so in Florida either carry the full warnings or leave insurance out of the post entirely. Other states have their own rules; check yours.

Do roofers need their license number on social media posts?

In some states, yes. Florida requires each contractor's registration or certification number in every "advertisement, regardless of medium" (Fla. Stat. 489.119). Rules for California, Arizona, Oregon, Washington and Nevada, and whether a reel counts as an ad, are on our page on contractor license numbers in ads. Our cautious reading: burn the number into the video's end card as well as the bio, since clips get shared without their captions.

Can roofers fly drones for inspections and videos?

Yes, under the FAA's small drone rules. No one may operate the flight controls unless they hold a remote pilot certificate with a small UAS rating, or are directly supervised by a remote pilot in command who can take control at once (14 CFR 107.12). You also may not fly over people unless they are part of the operation, under a covered structure or in a stationary vehicle, or the flight meets one of the Part 107 operating categories (14 CFR 107.39). The FAA's own commercial operator page blocked our request when we checked, so these rows cite the regulations directly.

Our cautious reading: for marketing footage, the crew on the job counts as participants, but neighbors in their yard and people on the sidewalk do not. Frame the shot so the drone is never over them.

Builders and remodelers use many of the same formats; see home builder social media ideas and remodeling contractor marketing.

If the owner films inspections but nobody edits them, we cut them into daily clips on your own accounts. You approve 2 example clips first, and we go live within 48 hours. On a 3-month plan at Entry or above we guarantee 1,000,000 views; if you fall short, we keep posting at our own cost (terms). See how we work with founder-led businesses or book a 30-minute call.

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