SOVE7GN
Types of clipping campaigns
Updated 17 October 2026 · Written by Reyansh Juneja and Naman Dhiman, the co-founders of SOVE7GN, who run the campaigns and review the clips
Searches for "clipping campaigns" are common, but not every campaign is built the same way. The goal changes the timing, the source footage and the rules. Here are the main types.
Short answer: most clipping campaigns fall into six types: launch campaigns for a product or show, release-week campaigns for music, evergreen campaigns that keep a creator visible every week, event campaigns around a stream or tournament, tour campaigns that sell tickets city by city, and back-catalogue campaigns that revive old videos. Pick the type first, then set the timing, footage and budget around it.
Six types of clipping campaign
| Type | Goal | Timing | Best source footage |
|---|---|---|---|
| Launch | Awareness for a new product, show or channel | 1–4 weeks around launch | Trailers, founder talks, demos |
| Release week | Get a song's hook heard | Release week plus a few weeks | Official audio, studio, live takes |
| Evergreen | Stay visible every week | Ongoing, month to month | Podcasts, streams, interviews |
| Event | Ride a live moment | During and right after | Streams, tournaments, talks |
| Tour | Sell tickets in each city | 3–4 weeks before each run | Crowd work, sets, backstage |
| Back catalogue | Revive old content | Any time | Archive videos with strong moments |
How the type changes the brief
- Release week: strict audio rules, artist and song credit on every clip.
- Event: rules and examples ready before the event, fast review during it.
- Tour: city names in captions, closer of the set off-limits.
- Evergreen: a rotating set of fresh source videos so clips don't repeat.
How the type changes the budget
Short, intense campaigns (release, launch, event) spend fast and need a bigger pool up front. Evergreen campaigns spread spend over time, which often suits a monthly retainer on your own accounts combined with periodic pools.
Which one should you run first?
- Something launching soon? Launch or release week.
- A big live moment coming? Event.
- A tour on sale? Tour.
- Lots of old videos and nothing new? Back catalogue.
- None of the above? Evergreen.
Running it with SOVE7GN
CPM campaigns start from a $5,500 pool plus a 15% management fee and go live within 48 hours. For evergreen work on your own accounts, retainers start at $2,000 a month. See how to run a clipping campaign for the process.
Questions people ask
What is a clipping campaign?
A paid effort where many clippers post clips of your content on their own accounts, usually paid per 1,000 approved views.
How long should a clipping campaign last?
It depends on the type. Release and launch campaigns run a few weeks; evergreen ones run month to month.
Can I run two types at once?
Yes, for example an evergreen retainer with a release-week pool on top.
Which type works best for podcasts?
Evergreen, with occasional back-catalogue pushes.
Want reach beyond your followers?
Book a 30-minute call. Send us your videos first and we'll tell you what a clipper pool would do for them.
Book a call How CPM pricing works- How to run a clipping campaignSource videos, rules, rates, review and payouts, step by step.
- CPM clipping pricingHow clipper pools, rates per 1,000 views and fees fit together.