SOVE7GN
Interior designer Instagram accounts to study, and what a design firm can copy from each
Updated 5 November 2026 · Written by Reyansh Juneja and Naman Dhiman, the co-founders of SOVE7GN, who run the campaigns and review the clips
Interior designer Instagram accounts worth studying include Studio McGee (@studiomcgee), Bobby Berk (@bobby), Jeremiah Brent (@jeremiahbrent), Amber Lewis of Amber Interiors (@amberinteriors), Brigette Romanek (@brigetteromanek), Leanne Ford (@leannefordinteriors), Becki Owens (@beckiowens), Kelly Hoppen in London (@kellyhoppen) and Sarah Richardson in Canada (@sarahrichardsondesign). What a smaller firm can take from them is not the budgets: it is the habit of turning one project into a named series, from install day to the reveal.
Short answer: We verified 9 designer accounts on 5 November 2026 through links on each designer's own website. All 9 sites link Instagram, only 4 link TikTok and 3 link YouTube, so Instagram is still the home platform for this trade. Copy three habits: run each project as an episodic series, name your projects so people remember them, and make the website the place a follower books a consultation. This is a study list, not a ranking, and we quote no follower counts.
How did we check these accounts?
Instagram sends our browser to a login wall, so we did not read bios, follower counts or posts. On 5 November 2026 we opened each designer's own website and recorded the social accounts it links, what the site sells (design services, products, books, consultations) and any video series it names. An account is here only if the designer's own site links to it that day. Inclusion is not an endorsement or a claim of any relationship with SOVE7GN.
Which interior designer Instagram accounts are worth studying?
| Account | Who | What the designer's site shows | What to copy |
|---|---|---|---|
| @studiomcgee | Studio McGee, Shea McGee's design house | The site links Instagram and TikTok (@studio.mcgee) and runs a numbered series on its first store, from "Episode 4 Install Day" to "Episode 5 The Final Reveal" | One project told as episodes |
| @bobby | Bobby Berk | His site links Instagram and TikTok under the same one-word handle and has a TV Shows section on his HGTV show | A handle that is just a first name, the same on both platforms |
| @jeremiahbrent | Jeremiah Brent Design | The site lists projects by place name: Alentejo Farm, Finger Lakes Estate, Vermont Ski House, Park Avenue | Project names people remember, which make good series titles |
| @amberinteriors | Amber Lewis, Amber Interior Design Studio, Los Angeles | The site lists her books and brand collaborations alongside the design studio | One account carrying the studio, books and product collaborations |
| @brigetteromanek | Brigette Romanek, Romanek Design Studio | The studio site links her personal account, with projects, collaborations and partnerships | The founder's name as the handle, the studio name on the website |
| @leannefordinteriors | Leanne Ford Interiors | The site links Instagram and YouTube, has a "DIY / FYI" section with project source guides, and a "Book A Consultation" page | Useful how-to content next to a paid consultation |
| @beckiowens | Becki Owens | Her site links Instagram, TikTok (@beckiowenss) and YouTube, with product collections and design services | A different TikTok spelling: proof that grabbing one handle everywhere early matters |
| @kellyhoppen | Kelly Hoppen Interiors, London | The site links Instagram and TikTok under the same name and lists books | A UK studio using one name across platforms |
| @sarahrichardsondesign | Sarah Richardson Design, Canada | The site links Instagram and YouTube, and offers design and furniture consultations | A "Watch" menu next to "Book a Design Consultation" |
Method for the summary numbers: on 5 November 2026, 9 of 9 sites linked Instagram. Four linked TikTok (Studio McGee, Bobby Berk, Becki Owens, Kelly Hoppen). Three linked YouTube (Leanne Ford, Becki Owens, Sarah Richardson). A site that did not link a platform may still have an account there; we counted only what the site links.
What can a design firm copy from these accounts?
1. Turn one project into episodes. Studio McGee's store project runs as numbered episodes on its own site, from install day to the final reveal. That is the most copyable idea on this list. A single kitchen remodel gives you a demo episode, a "why we moved the island" episode, an install day and a reveal, and each episode cuts into several reels. Our interior designer Instagram guide lists the post types that work as reels.
2. Name your projects. Jeremiah Brent's portfolio reads like a list of places: a farm, an estate, a ski house. A named project ("the Lakeview Kitchen") is easier to follow across ten posts than "a recent project".
3. Give useful sourcing, then sell the consult. Leanne Ford's site has project source guides next to a consultation booking page. The free content shows taste; the consult is the paid version.
4. One handle everywhere. Bobby Berk and Kelly Hoppen use the same name on Instagram and TikTok. Becki Owens has an extra letter on TikTok. If you are starting or renaming, check the name on Instagram, TikTok and YouTube on the same day.
5. The founder on camera. Every account here is tied to one named designer, even the studio accounts. Clients hire a person's taste. A reel of the designer explaining why a finish works does more than a still of the finished room.
What should a designer not copy?
Client homes without written permission. It is the client's house, and often a professional photographer owns the photos. Our interior designer Instagram page covers both permissions, and interior designer Instagram captions covers credit lines.
Brand collaborations without a disclosure. Several of these designers run product collaborations. If a brand gives you product, a discount or a fee, the FTC says to "disclose when you have any financial, employment, personal, or family relationship with a brand", and to put the disclosure in the video, not only the caption (FTC Disclosures 101, checked 5 November 2026).
TV-show scale. Some of these names were built partly on television and books. A firm with 10,000 followers copies the system, not the reach.
How do you post like this without filming every day?
Film on site with your phone as the project moves, or record a walkthrough at each stage. One hour of long video usually gives us 12 to 20 clips. We send 2 example clips for approval, go live within 48 hours, and post on your own accounts. Entry is $2,000 a month for 2 clips a day; Growth is $4,000 for 4. If your projects take months and you only have reveal photos, clips will not fix that; start filming the process first. See how we work with founder-led businesses or book a 30-minute call. Builders can compare our home builder Instagram accounts list, and bio wording is on interior designer Instagram bio ideas.
Questions people ask
Who are the best interior designers to follow on Instagram?
There is no fair single ranking. Accounts worth studying for how they use Instagram include @studiomcgee, @bobby, @jeremiahbrent, @amberinteriors, @brigetteromanek, @leannefordinteriors, @beckiowens, @kellyhoppen and @sarahrichardsondesign, each linked from the designer's own website on 5 November 2026.
What should an interior designer post on Instagram?
Process more than polish: demo day, the decision behind a layout, install day, then the reveal. Run each project as a short series so followers come back for the next part.
Should an interior designer have a TikTok?
Only if you can feed it without new filming. Only 4 of the 9 designers on this list link a TikTok from their site. The same vertical clips can go to Instagram Reels, TikTok and YouTube Shorts, so the cost of adding TikTok is mostly a handle and a caption.
How do interior designers get clients from Instagram?
By showing their process and taste often enough that the right people remember them, then giving one next step, usually a consultation booking page on their website.
Want a straight answer for your videos?
Book a 30-minute call. Send us a link first and we'll tell you which plan fits and how many clips we can make.
Book a call See plans and pricing- Interior designer InstagramPost ideas, bio examples, process reels and who owns your project photos.
- Interior designer Instagram captionsCaption examples by post type, plus the credit, gifted-product and title lines.
- Home builder Instagram accountsEight builder profiles, how much video each posts, and what to copy.