SOVE7GN
Realtor intro video: a 60-second script, what to film and how it cuts into clips
Updated 26 October 2026 · Written by Reyansh Juneja and Naman Dhiman, the co-founders of SOVE7GN, who run the campaigns and review the clips
A realtor intro video is a 60-second piece to camera that says who you are, the exact area and price range you work, one opinion that shows how you think, and how to reach you, with your brokerage details where your state requires them. Below is the structure second by second, a fill-in script, what to film, where the video should live, and how one recording cuts into 3 to 5 clips.
Short answer: Open with a specific line about your area, not "Hi, I'm Jane". Spend 15 seconds on where and what you sell, 20 on one opinion or story, 15 on how you work and 5 on how to reach you. Film it on your best street, not in an office. Pin it to your profile, open your listing presentation with it, and cut it into 3 to 5 short clips. In California, your name, license number and broker belong in the opening seconds.
How should a 60-second realtor intro video be structured?
| Seconds | Section | What it does |
|---|---|---|
| 0 to 5 | Hook | A specific line about your area that makes a local stop scrolling |
| 5 to 20 | Who and where | Your name, your brokerage, the neighborhoods and property type you work |
| 20 to 40 | One opinion or story | Proof that you think, not just that you have a license |
| 40 to 55 | How you work | What a seller or buyer gets from you, in plain terms |
| 55 to 60 | Next step | How to reach you, with the brokerage line on screen |
Sixty seconds is our recommendation, not a platform limit: Instagram Reels and YouTube Shorts both allow up to three minutes now (Social Media Today; YouTube Help). The longer you run, the more the hook and the opinion have to carry.
What should the script say?
Fill in the brackets. Read it aloud twice before filming; if a sentence sounds like a brochure, rewrite it in the words you use on a showing.
- Hook: "[A specific fact about your area, for example: Most of the homes on this lake were built before 1990. Here is why that matters when you buy one.]"
- Who and where: "I'm [name] with [brokerage]. I sell [property type] in [two or three neighborhoods], mostly between [price range]."
- Opinion or story: "[One view you hold that other agents might not, for example: I tell most sellers not to renovate the kitchen before listing, and here is the one case where I don't.]"
- How you work: "[What you actually do, for example: Every listing gets a property film, two weeks of daily clips and a report every Monday.]"
- Next step: "If you are thinking about [selling / buying] in [area], [book a call through the link on my profile / call me at the number on screen]."
Two things to keep out. First, the buyer: "great for young families" signals a preference by familial status, and HUD's rule covers words and images that do that (24 CFR 100.75). Describe homes and places. Second, claims you cannot back: NAR members must "present a true picture" (Article 12 of the Code of Ethics), and NAR's username guidance treats "Top REALTOR" and "Number One REALTOR" as improper uses of its mark (NAR).
What should you film, and where?
- Location. Your best street, the water, the view that defines your area, or a listing with the seller's written permission. Not your office, not a car.
- Sound. A clip-on lavalier mic. In our experience viewers forgive average picture far more readily than bad audio.
- Framing. Shoot vertical (9:16) with your face in the upper third. If you also want a horizontal version for YouTube or your website, film a second take horizontal rather than cropping.
- B-roll. 6 to 10 shots of you walking the street, opening a door at a listing, pointing at a detail. These cover the cuts.
- Takes. Record each of the five sections separately, three takes each. You will use the best take of each, and the sections become clips on their own.
Where should the intro video live?
| Place | How to use it |
|---|---|
| Instagram profile | Pinned to the top of your grid, so anyone arriving from a clip sees it first |
| Your bio link page | Above your listings |
| Listing presentation | As the opening of the video section (luxury listing presentation) |
| YouTube channel | As the first video on the channel page |
| Email signature and texts | A link after first contact with a new lead |
| For referral partners, relocation companies and investors (LinkedIn video covers specs) |
The profile is the most important place. After a clip does well, strangers tap to your profile, and the pinned intro video is what they see. Our realtor Instagram bio page covers the rest of that profile.
How does one intro video cut into 3 to 5 clips?
| Clip | Built from | Length |
|---|---|---|
| 1 | The full 60-second intro | 60 seconds |
| 2 | The hook plus the opinion section | 20 to 30 seconds |
| 3 | The opinion alone, with a new first line on screen | 15 to 25 seconds |
| 4 | How you work, over listing b-roll | 15 to 20 seconds |
| 5 | Unused takes of the opinion, if you said it a different way | 15 to 25 seconds |
Space them out over two or three weeks among your other clips. The full intro stays pinned; the cut-downs are for reach.
What disclosures does a realtor intro video need?
General information, not legal advice. Checked October 2026.
- California. Regulation 2773 lists ads in electronic media, including "the opening section of streaming video", among the materials that must show your name, license number and responsible broker (DRE RE 559). Put all three on screen in the first seconds.
- Texas. Social media is advertising, and your broker's name must be at least half the size of the largest agent or team contact information (22 TAC 535.155). Size the brokerage line on your end card accordingly.
- North Carolina. The firm name goes in the post content itself, not only in your bio (NCREC).
- Everywhere else. Our realtor social media rules page has the state table.
The intro video is the clearest single piece of realtor personal branding you can make. If you want it cut into clips with the rest of your footage and posted daily on your own accounts, we make 2 example clips for your approval and go live within 48 hours; Entry is $2,000 a month for 2 clips a day. See how we work with founder-led businesses or book a 30-minute call.
Questions people ask
What are good realtor intro video ideas?
Film on the street that defines your area, open with a fact about it, and give one opinion other agents would not. A walk-and-talk past homes you have sold (with permission) works better than a desk.
What should a real estate agent introduction video script include?
Your name and brokerage, the areas and property types you work, one specific opinion or story, what a client gets from you, and how to reach you. At a normal speaking pace that is roughly 150 words for 60 seconds; time your read-through to check.
Is there a real estate video intro template I can use?
Use the five-part structure above as the template: hook, who and where, one opinion, how you work, next step. Swap in your own facts; a template line any agent could say will not make anyone stop.
What other realtor video content ideas come after the intro?
A monthly market update, listing tours cut into clips, neighborhood walk-throughs and answers to the questions clients asked you that week. Our real estate reel ideas page maps one listing tour into 20 clips.
Want a straight answer for your videos?
Book a 30-minute call. Send us a link first and we'll tell you which plan fits and how many clips we can make.
Book a call See plans and pricing- Real estate reel ideasOne listing tour mapped into 20 clips, with hooks, platforms and a 4-week cadence.
- Realtor social media rulesFair housing, brokerage name rules by state and a checklist for every listing reel.
- Clipping for real estateTours, market updates and podcasts as daily clips, with the compliance rules.