SOVE7GN
Solar company social media posts: 24 formats, the footage behind each, and a weekly mix
Updated 9 November 2026 · Written by Reyansh Juneja and Naman Dhiman, the co-founders of SOVE7GN, who run the campaigns and review the clips
A solar company's social media posts work when the owner or a lead installer is on camera explaining one real thing: a line on a quote, a bill before and after, a roof you turned down. Below are 24 post formats sorted by the job each one does, the footage each needs, and a weekly mix that a single filming session covers.
Short answer: Run four jobs across your posts: explain the money, show the work, answer the objection, prove the company is real. Film one sit-down hour a month with the owner plus two short job-site clips a week. One hour of long video usually gives 12 to 20 clips, so that hour covers most of a month. Anchor every savings post to a real bill, never to a national average. The claim rules that decide what you may say are on our solar company marketing page.
What should a solar company post?
Twenty-four formats. The right-hand column is the only hard part: if you cannot name the footage, the post will not get made.
| Job | Post format | Footage it needs |
|---|---|---|
| Explain the money | Own vs lease vs PPA, and who owns the panels in each | Sit-down, owner |
| Explain the money | Five lines to check on any solar quote, including ours | Sit-down, owner, quote on screen |
| Explain the money | One customer's bill, line by line, before and after | Bill on camera, written permission |
| Explain the money | What net metering pays in our utility territory this year | Sit-down plus the utility tariff page on screen |
| Explain the money | What a rate buydown does to the monthly payment | Sit-down, owner |
| Explain the money | What a battery costs, and when it does not pay for itself | Sit-down, owner |
| Show the work | Install day, hour by hour | Phone footage, one roof |
| Show the work | A clean conduit run next to a bad one | Two clips or two photos |
| Show the work | Rapid shutdown and the labels inspectors look for | Phone footage at a finished job |
| Show the work | How we flash a penetration on a tile roof | Close-up, installer narrating |
| Show the work | Why we moved the array off the front slope | Design screen plus owner |
| Show the work | Inspection day, and what the inspector failed | Phone footage, with permission |
| Answer the objection | Four homes we turn down | Sit-down, owner |
| Answer the objection | What happens if we go out of business | Sit-down, owner, naming the warranty holder |
| Answer the objection | Does solar work in winter here | Sit-down plus production data from one system |
| Answer the objection | Will this leak my roof | Installer with a mount in hand |
| Answer the objection | What a door knocker told you that is not true | Sit-down, owner |
| Answer the objection | What happens when you sell the house | Sit-down, owner |
| Prove the company is real | Meet the crew who will be on your roof | Phone footage, shop or truck |
| Prove the company is real | Our trucks and our warehouse | Phone footage |
| Prove the company is real | A repair on a system we did not install | Job footage, with permission |
| Prove the company is real | A service call six years after install | Job footage, with permission |
| Prove the company is real | Why we stopped selling one panel brand | Sit-down, owner |
| Prove the company is real | A customer walking through their own system | Customer on camera, written permission |
Six of those need nothing but an hour with the owner and a phone. Start there.
Which posts bring calls, and which only bring likes?
Our view, based on which posts get saved and sent rather than scrolled past. This is judgment, not measured data.
| Post | Verdict | Why |
|---|---|---|
| Four homes we turn down | Keep | The one post on this list a competitor will not copy |
| A real bill, line by line | Keep | The question every homeowner has, answered with an artifact |
| Reading a quote | Keep | Gets sent to a spouse, which is where solar decisions happen |
| Install day | Keep | Short, visual, works with the sound off |
| Drone shot of a finished array, no voice | Drop | Pretty, and interchangeable with every other installer |
| Countdown graphic about an expiring incentive | Drop | Pressure selling, and it ages badly |
| Stock photo of panels with a quote on it | Drop | Says nothing about you |
| "Tag someone who needs solar" | Drop | Engagement bait with no buying intent |
| Team birthday post | Optional | Fine occasionally, books nothing |
What does one week of posts look like?
Five posts a week, built from one monthly sit-down and whatever the crews filmed.
| Day | Post | Source |
|---|---|---|
| Monday | Money explainer | Monthly sit-down |
| Tuesday | Job-site clip | Crew phone footage |
| Wednesday | Objection answered | Monthly sit-down |
| Thursday | Install or repair detail | Crew phone footage |
| Friday | Owner opinion, including the ones that cost you a sale | Monthly sit-down |
That is 20 posts a month. The sit-down hour carries 12 to 20 of them, so the crews only need to send two usable clips a week.
How do you write a savings post without breaking the claim rules?
Tie the number to one named thing: this customer's bill, this utility's rate, this system's production. If you want one honest anchor for a general post, the US average residential retail price of electricity was 18.16 cents per kilowatthour in August 2026, a preliminary figure, according to EIA Electric Power Monthly table 5.6.A (checked 9 November 2026). The same table lists your state. Put the figure and its month on screen.
What you may claim about federal credits, "free solar" and savings is a longer subject with its own sources, and it decides whether the post above is legal where you work. It lives on solar company marketing, and that is the page to read before you record. If your installers work under a contractor license, check whether your state wants the number in the post itself: contractor license number advertising covers California and five other states.
Who films and who posts?
You film. We cut and post. You approve 2 example clips before anything goes live, we go live within 48 hours, and the clips post on your own accounts. Entry is $2,000 a month for 2 clips a day; Growth is $4,000 a month for 4. A 3-month plan on Entry or above comes with 1,000,000 views guaranteed; if we fall short we keep posting at our own cost (Terms). That guarantees views, not signed contracts. See how we work with founder-led businesses, read the sibling playbooks on HVAC video marketing and remodeling contractor marketing, or book a 30-minute call.
Questions people ask
What should a solar company post on social media?
Four jobs: explain the money, show the work, answer the objection, prove the company is real. The owner on camera for the first three, crew phone footage for the rest.
How often should a solar company post?
Five posts a week is a workable floor for a single-market installer. One monthly sit-down hour plus two crew clips a week produces that without anyone building a calendar from scratch.
What makes a good solar reel?
One idea, one speaker, the hook in the first line, and something visible on screen: a bill, a quote, a mount, a roof. Drone footage with no voice looks the same as every other installer's.
Can a solar company post a customer's electricity bill?
Only with that customer's written permission, and with the account number and address covered. Treat it the way you treat a testimonial.
Want a straight answer for your videos?
Book a 30-minute call. Send us a link first and we'll tell you which plan fits and how many clips we can make.
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