Famous dentists on TikTok, and what a practice can copy from each account

Updated 5 November 2026 · Written by Reyansh Juneja and Naman Dhiman, the co-founders of SOVE7GN, who run the campaigns and review the clips

The famous dentists on TikTok worth studying include orthodontist Dr. Ben Winters (@thebentist) in Plano, Texas, orthodontist Dr. Grant Collins (@thebracesguy) in Rochester, Minnesota, Dr. Zainab Mackie (@drzmackie) and Dr. Huzefa Kapadia (@dentite) in Michigan, Dr. Joyce Kahng (@joycethedentist) in Costa Mesa, California, and two practice accounts, The Super Dentists in San Diego and Marylebone Smile Clinic in London. The format the press keeps describing is not dancing: it is a dentist reacting to a viral dental video or answering one patient question in under a minute.

How did we check these accounts?

TikTok and Instagram send our browser to a login wall, so we did not read profiles, follower counts or posts. Instead, on 5 November 2026 we opened each practice's or dentist's own website and recorded the TikTok, Instagram and YouTube links it publishes. Where a site did not link TikTok, we used a named press article that gives the handle. Follower numbers below come only from those articles, with their dates, and they will have changed since. Inclusion is not an endorsement or a ranking, and none of these dentists has any relationship with SOVE7GN.

Which dentist TikTok accounts are worth studying?

Method for the summary number: we sorted the 7 handles by what they name. Five name a person or a persona (thebentist, thebracesguy, drzmackie, dentite, joycethedentist). Two name a practice (thesuperdentists, marylebonesmileclinic).

How big are the biggest dentist accounts?

Only dated press numbers exist, and they age fast. Inverse reported in March 2022 that Dr. Winters had more than 11 million TikTok followers, Dr. Kapadia over one million and Dr. Mackie more than 900,000. A year earlier, Spectrum News put Dr. Winters at almost 8 million. BuzzFeed reported that Dr. Kahng's most viral video in her series had over 2.4 million views in December 2021. Treat all of these as history, not current counts.

What can a practice copy from these accounts?

1. React to what patients already watch. Two of the best-known accounts grew on corrections. Inverse describes Dr. Winters duetting charcoal toothpaste videos and Dr. Kapadia answering risky tooth-care trends. The viral video brings the audience; the dentist brings the answer. Our dentist TikTok guide has a myth check table showing which corrections are safe to post and which make claims you would need evidence for.

2. Number the series. Dr. Kahng's viral video was one part of a numbered green-screen series. A "Part 3" title tells a viewer there is more, which sends them to the profile. For a practice, one series per topic works: "What I would never do to my own teeth, part 1 to 5".

3. A name people can say. The Bentist, The Braces Guy and Joyce the Dentist are easier to remember and search than a practice name with "Family Dental" in it. If your practice has several dentists, the practice account can still exist; the person on camera is what people follow.

4. Pull TikTok onto your own site. Wincrest Orthodontics gives TikTok a page in its main menu that embeds the videos. A patient who searches the practice sees the dentist talking before they call. Collins Orthodontics links Instagram, TikTok and YouTube together, so one video can live on all three.

5. Use YouTube for the longer version. Inverse notes that Dr. Winters also makes longer YouTube videos on the same topics. Recording the long version first and cutting the TikToks from it is how a busy dentist keeps posting without filming every day. Our dental reel ideas page maps one smile reveal session into 20 clips.

What should a dentist not copy?

Patients on camera without written authorization. In the US, a patient in your marketing needs a signed HIPAA authorization, and that includes a background face or a chart on a screen. Our HIPAA social media rules page explains what the form must cover.

Product promotion without a disclosure. Spectrum News reported that one of Dr. Winters' toothbrush review videos also promoted his own product. If you review a product you sell, own or were given, the FTC says to "disclose when you have any financial, employment, personal, or family relationship with a brand", and to put the disclosure in the video, not only in the caption (FTC Disclosures 101, checked 5 November 2026).

Celebrity scale. Spectrum News describes celebrity collaborations and dance videos with assistants. Those came after the audience. A practice starting today gets further with answers to the questions patients ask at the chair.

How do you post like this without filming every day?

Record one long session a month: a Q&A, a myth check run, a procedure explainer with a typodont. One hour of long video usually gives us 12 to 20 clips. We send 2 example clips for approval, go live within 48 hours, and post on your own accounts. Entry is $2,000 a month for 2 clips a day; Growth is $4,000 for 4. The honest limit: we cut clips from footage, we do not invent dance trends in your office, so if your TikTok plan is trends filmed live with staff, you do not need us. See how we work with founder-led businesses, price a plan with the clipping budget calculator, or book a 30-minute call. Dermatologists can compare this list with our dermatologist Instagram accounts page.

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