Dermatologist Instagram accounts to study, and what a clinic can copy from each

Updated 5 November 2026 · Written by Reyansh Juneja and Naman Dhiman, the co-founders of SOVE7GN, who run the campaigns and review the clips

The most popular dermatologists on Instagram include Dr. Sandra Lee (@drpimplepopper), Dr. Muneeb Shah (@doctorly on Instagram, @dermdoctor on TikTok), Dr. Shereene Idriss (@shereeneidriss), Dr. Hadley King (@drhadleyking), Dr. Joyce Park (@teawithmd), Dr. Whitney Bowe (@drwhitneybowebeauty) and, in London, Dr Anjali Mahto (@anjalimahto) and Dr Sam Bunting (@drsamsskincare). No current, measured ranking exists, so this is a study list: each account is here for one habit a dermatology clinic can copy.

How did we check these accounts?

Instagram sends our browser to a login wall, so we did not read bios, follower counts or posts. On 5 November 2026 we opened each dermatologist's or clinic's own website and recorded the Instagram, TikTok and YouTube links it publishes. For Dr. Shah, whose own site we could not load, we used two named news articles that give his handles. Inclusion is not an endorsement or a ranking, and none of these doctors has any relationship with SOVE7GN.

Which dermatologist Instagram accounts are worth studying?

Method for the summary number: we sorted the 8 handles by what they name. Three are the doctor's name (shereeneidriss, drhadleyking, anjalimahto). One is a persona (drpimplepopper). Four are a show or product name (doctorly, teawithmd, drwhitneybowebeauty, drsamsskincare).

Who is the most popular dermatologist on social media?

There is no live ranking we can verify, because Instagram hides profiles from logged-out visitors and follower counts change daily. The most recent dated comparison we found is from Campbell University's magazine in August 2021, which called Dr. Shah the second-most followed dermatologist on social media, behind Dr. Pimple Popper, with more than 7.5 million TikTok followers at the time. WECT reported 646,000 Instagram followers for @doctorly a month later. Both numbers are years old.

What can a dermatology clinic copy?

1. One question per clip. Campbell's profile describes Dr. Shah's videos as debunking skincare myths and answering audience questions about topics like acne scarring. That is the most repeatable format in this niche: the doctor, one question, one answer, under a minute. Our dermatology social media page has post ideas built on it.

2. A founder account and a practice account. Idriss Dermatology's site links the founder, the practice and a second doctor. The founder account gets reach; the practice account carries booking details, the team and the location. A clinic with more than one dermatologist can give each doctor who will film their own account.

3. Put the reels on your website. Dr. King's homepage embeds her reels. A patient who finds you on Google sees you explain things before they book, which is the trust step a photo of the reception desk cannot give.

4. A next step that fits the content. Dr. Park's site invites patients in Washington and California to book a virtual visit. If your content reaches people outside your city, a virtual consult may be the offer that turns views into patients. Check your state's telehealth and licensing rules first.

5. A long-form source. Six of the eight have a YouTube channel linked from their own site or named in press coverage. A 15-minute explainer gives a week of reels; a reel filmed from scratch gives one.

What should a dermatologist not copy?

Patient footage without written authorization. Extraction and procedure videos show patients. In the US, a patient in your marketing needs a signed HIPAA authorization; our HIPAA social media rules page covers it.

Discount codes without a disclosure. Some dermatologist sites, Dr. Park's among them, list retailer discount codes. If you earn from a code, the FTC says to "disclose when you have any financial, employment, personal, or family relationship with a brand", and to put it in the video, not only the caption (FTC Disclosures 101, checked 5 November 2026).

A product brand before you have a product. Half these handles are brand or show names. That works once there is something to sell under the name. A clinic starting out should use the doctor's name, so the account and the person patients book are the same thing.

How do you run a dermatology Instagram like this without a content team?

Record one long session a month: a Q&A, a myth check run, a treatment explainer. One hour of long video usually gives us 12 to 20 clips. We send 2 example clips for approval, go live within 48 hours, and post on your own accounts. Entry is $2,000 a month for 2 clips a day; Growth is $4,000 for 4. We do not write medical claims for you: the doctor says it on camera, and we cut it. See how we work with founder-led businesses or book a 30-minute call. For the surgical side, compare our plastic surgery Instagram accounts list; for dentists, our famous dentist TikTok accounts page.

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