Plastic surgery Instagram accounts to study, and what a surgeon can learn from each

Updated 3 November 2026 · Written by Reyansh Juneja and Naman Dhiman, the co-founders of SOVE7GN, who run the campaigns and review the clips

Plastic surgery Instagram accounts worth studying include surgeon-led accounts such as Dr. Anthony Youn (@tonyyounmd), Dr. Paul Nassif (@drpaulnassif), Dr. Ryan Neinstein (@drneinstein), Dr. Gary Linkov (@drgarynyc), Dr. Daniel Barrett (@drdanielbarrett), Nazarian Plastic Surgery (@themodelsurgeon) and Dr. Julian De Silva (@drjuliandesilva) in London, plus the society accounts @plasticsurgeryasps, @theaestheticsoc and @thebaaps. This is a study list, not a ranking: each account is here for one thing a surgeon can copy.

How did we check these accounts?

On 3 November 2026 we opened each practice's or society's own website and recorded the Instagram, TikTok and YouTube links it publishes. An account is on this list only if the owner's own site links to it that day, which confirms the handle belongs to them. Instagram showed us a login wall instead of profile pages, so we did not read bios, follower counts or post counts, and we do not quote any. Inclusion is not an endorsement, a ranking or a claim of any relationship with SOVE7GN. Every account here was studied from the outside.

Which plastic surgery Instagram accounts are worth studying?

Method for the summary numbers: we counted the seven surgeon practices (not the three societies). All 7 homepages link both TikTok and YouTube. Only @drjuliandesilva and @drneinstein use the identical handle on Instagram and TikTok, so 2 of 7.

What patterns can a surgeon copy?

1. A person, not a logo. Six of the seven surgeon accounts use the surgeon's own name or title in the handle. Patients choose a surgeon, not a building, and the surgeon explaining a procedure on camera is the trust signal a logo cannot give. Our plastic surgeon social media page covers what to film.

2. A long-form source behind the reels. Every practice here links a YouTube channel. A 15-minute explainer or Q&A gives a week of reels; a reel filmed from scratch gives one. Our plastic surgery content ideas page maps one consult explainer into 20 clips.

3. One handle everywhere, chosen early. Five of the seven use a different handle on TikTok than on Instagram. That is usually history (an old name was taken, or the practice rebranded), not strategy. If you are starting or renaming, pick one name you can get on Instagram, TikTok and YouTube on the same day.

4. Surgeon account and practice account. Barrett and Neinstein show two models: a separate practice account next to the surgeon's, or a practice site that links each doctor's personal account. Our cautious reading: the surgeon account is where reach comes from; the practice account is where booking details, team and location live. Dermatology practices use the same split; see our dermatologist Instagram accounts list.

5. Societies are a question bank. ASPS, The Aesthetic Society and BAAPS post patient-safety topics. A surgeon answering one of those questions in 45 seconds, in plain words, is a reel that is useful and hard to criticize.

What should a surgeon not copy?

Do not copy reach-first formats that put a patient on screen without written consent, or before and after posts that promise a result. In the US, a patient appearing in your marketing needs a written HIPAA authorization (our HIPAA social media rules page explains it), and our cosmetic surgery advertising rules page covers the rest. In the UK, cosmetic intervention ads "must not appear in non-broadcast media directed at under-18s", in force since 25 May 2022 (ASA, checked 3 November 2026). Our cautious reading: a London surgeon's promoted reels need age targeting set to 18 and over, and organic posts should avoid trends aimed at teenagers. Do not copy celebrity-surgeon scale either. Accounts built over years of television or publishing are not a template for a practice starting out; the system behind them is.

How do you post like these accounts without filming every day?

Record one long session a month: a Q&A, a procedure explainer, a consult walkthrough with a consenting patient. One hour of long video usually gives us 12 to 20 clips. We send 2 example clips for approval and go live within 48 hours, posting on your own accounts. Entry is $2,000 a month for 2 clips a day; Growth is $4,000 for 4. See how we work with founder-led businesses or book a 30-minute call. If you are comparing agencies, our list of plastic surgery marketing agencies covers who does what.

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