The best real estate agent YouTube channels to learn from, and what a luxury agent should copy

Updated 31 October 2026 · Written by Reyansh Juneja and Naman Dhiman, the co-founders of SOVE7GN, who run the campaigns and review the clips

The real estate YouTube channels most worth studying are Ryan Serhant for agent storytelling, Josh Altman and The Agency for luxury listing tours, Enes Yilmazer for long price-led home tours, Ken Pozek for local relocation content, and Tom Ferry and Loida Velasquez for learning the business. Each one does a different thing well, so copy the format that matches your market, not the channel with the biggest name.

How did we pick these channels?

We looked at each channel's Videos tab on 31 October 2026 and used only what was visible there: the channel description, recent video titles, their lengths and how long ago each was posted. We did not use subscriber or view counts, because they change daily and we would have to link a source for each. We left out channels that have moved away from real estate as their main topic. We have no relationship with any of these channels.

What does each channel do well?

What should a luxury agent copy from each one?

Josh Altman: price and place in the title. Recent titles follow one pattern: "Inside a" plus the price plus the type of home plus the neighborhood, for example a $17,995,000 new construction in Hidden Hills. Buyers search by area and budget, and the title answers both before they click. Tours run 5 to 10 minutes, short enough to make one per listing.

The Agency: one video per listing, titled by address. Titles are the street address and city, such as "3235 Oakdell Lane | Los Angeles, CA". Someone searching that address on YouTube finds the video. The 1 to 5 minute length means a listing video can go up the week the listing does. The numbered series alongside them shows a brokerage can also run episodic content.

Enes Yilmazer: let the house take its time. His tours mostly run 30 minutes to over an hour, and titles lead with the price, from about $4.4 million to $47.9 million in his recent uploads. He presents himself as a YouTuber rather than an agent, so the lesson for agents is twofold: long tours hold an audience for luxury homes, and a channel like his is a place your listing could appear.

Ryan Serhant: you are the story. His recent videos mix CEO vlogs, property tours and a video on how he makes property tours that sell. The thread is the agent as the main character. His newest video was 5 months old when we checked, so copy the storytelling, not the upload pace.

Ken Pozek: answer local questions. Titles such as "Moving to Orlando? Here's 9 things to consider" and "Ranking Every Orlando Builder in 2026" match what relocating buyers search. His channel description lists his brokerage name, an office address and a license number. That fits Florida's rule that every real estate ad include the licensed name of the brokerage firm (Rule 61J2-10.025); other states are on realtor social media rules.

Tom Ferry and Loida Velasquez: learn, do not copy. Both teach agents. Tom Ferry's recent uploads include "The YouTube Tips for Real Estate Agents That Turned 1000 Subscribers Into 3 Deals a Year" and an interview on luxury tips with a Manhattan agent. Their audience is agents, not buyers, so their formats will not win you clients. Use them for ideas.

How do you turn those formats into Shorts and Reels?

Every long format above holds short clips: the moment the view opens up, the price line, the one neighborhood fact nobody knew. One hour of talk-heavy video usually gives 12 to 20 clips. A tour with little talking gives fewer, so say what you are seeing as you walk.

Why volume matters: in our own research in October 2026 on 31 luxury real estate agents in the US and Canada (5.8K to 192K followers), the median typical reel got about 6,800 views and the median best reel about 29,000. 13 of the 31 had a reel do 5x their normal or more, and 9 of 31 did 10x or more. More clips mean more chances at that outlier.

The channel setup, formats and cadence one agent can keep are on real estate YouTube channel ideas, and the banner size, text and brokerage rules are on realtor YouTube banner. Thumbnail sizes and layouts for tours and market updates are on real estate YouTube thumbnails. If you would rather not edit, our editors cut your videos and post the clips daily on your own accounts: Entry is $2,000 a month for 2 clips a day, and on a 3-month plan, Entry or above, we guarantee 1,000,000 views or keep posting at our own cost (terms). Weighing a hire instead? See real estate social media manager. More on how we work is on our founders page, or book a 30-minute call. For the Instagram side, see the best luxury real estate Instagram accounts and what each one posts.

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