SOVE7GN
Book a call
Clipping agency vs social media agency
Updated 10 October 2026 · Written by the SOVE7GN founders
"We need help with social" can mean very different things. A social media agency and a clipping agency both post on your behalf, but they start from different places.
Short answer: a social media agency usually plans a content calendar, designs posts, writes captions and manages community across your channels. A clipping agency takes long videos you already make and turns them into a steady stream of short clips, and often gets them onto other people's accounts too. If you already make long videos, a clipping agency gets more out of them. If you don't, a social media agency helps you make content from scratch.
Side by side
| Social media agency | Clipping agency | |
|---|---|---|
| Starts from | A brief and a content calendar | Your existing long videos |
| Output | Designed posts, carousels, stories, some video | Short vertical clips, daily |
| Volume | A few posts a week, often | Several clips a day |
| Reach beyond followers | Usually through paid ads | Through a network of clippers |
| Community management | Often included | Usually not the focus |
| Best for | Brands without long-form video | Podcasts, musicians, streamers, founders, educators |
Signs you need a clipping agency
- You record podcasts, streams, sessions, interviews or courses.
- Most of that footage never gets used.
- Your short-form posting is inconsistent.
- You want short-form to reach new people, not just your followers.
Signs you need a social media agency
- You don't make long videos.
- You need brand design, graphics and carousels.
- You need someone answering comments and DMs.
Can one agency do both?
Some do. Ask what they're actually best at, and look at their short-form work specifically. A great designer isn't automatically great at choosing the moment in a 90-minute podcast that will stop a stranger scrolling.
What SOVE7GN does
We're a clipping agency. Two services:
- Retainer clipping on your accounts: Entry $2,000 a month (2 clips a day, weekly strategy call, idea doc), Growth $4,000 (4 a day), Full service $5,000 to $6,000 (scripting, 2 calls a week, monthly analytics).
- CPM clipping on clipper accounts: you fund a pool from $5,500, plus a 15% management fee.
We don't design carousels or run community management. If you need those, pair us with a social media agency or a freelancer.
Questions people ask
Is a clipping agency a type of marketing agency?
Yes, a specialised one. It focuses on short-form clips from long videos and on distributing them.
Will a clipping agency manage my comments?
Usually not. Our Growth plan includes posting with access to your accounts, but community management isn't part of our service.
Which is more expensive?
They're priced differently. Compare on output: how many posts a month, who makes them, and what reach is included.
Can I use both at the same time?
Yes. A common split is the social agency for brand content and community, and a clipping agency for daily clips from your videos.
Want a straight answer for your videos?
Book a 30-minute call. Send us a link first and we'll tell you which plan fits and how many clips we can make.
Book a call See plans and pricing- What is clipping?Clipping marketing explained in plain English.
- Hire a short-form editor or an agency?Freelancer, full-time hire or agency: costs and trade-offs.
- CPM clipping vs retainer clippingYour own pages vs clipper pages, and when to run both.