What is a logo clipping campaign?

Updated 15 October 2026 · Written by the SOVE7GN founders

This page is for brands that don't have their own long videos to clip but still want to show up in short-form feeds. A logo campaign is the cheapest kind of clipping per view. It's also the one with the least control over context, so it's worth knowing exactly what you're buying.

How a logo campaign works

The clip isn't about you. Your logo rides along on a clip people already want to watch.

1. You supply the mark. A transparent logo file, plus any caption line or handle you want shown.
2. The agency writes a brief. It sets placement, minimum size, how long the logo stays on screen and what content is off-limits.
3. Clippers post. They add the logo to clips on their own accounts. FindClout's homepage describes it as "Your watermark on memes. Network-wide."
4. Views are checked and paid. Only clips that follow the brief earn, per 1,000 verified views.

Logo campaign vs content campaign

A logo campaign buys cheap visibility. A content campaign uses your own footage, so it buys attention on your message as well as your name.

When logo campaigns work

They work when seeing your name is enough to act on. That usually means a short, memorable name and a product people already understand. The published logo case studies on Clipping Culture's logo page are mostly casino and gambling brands (Monkey Tilt, Superbetin Casino, TheClubHouse Casino) and one app (LinkMe). In each case the brand name is the message.

They work less well when:

• your product needs explaining before anyone would try it
• your audience is narrow, such as B2B buyers, and meme feeds miss them
• you need to know which clip brought a sale, since a logo carries no link
• brand safety matters a lot, because you won't vet every meme in advance

If you have your own footage, compare this with the formats on types of clipping campaigns.

The budget math

Logo campaigns are bought in big view blocks, so do the multiplication before you talk to anyone.

Checked October 2026 from the two published sources above. FindClout's 15 million view minimum at its listed rate works out to about $3,000. Clipping Culture's $15,000 minimum buys roughly 15 to 30 million views at its reported range. Both are each company's own figures.

A logo is not a disclosure

A logo on a clip doesn't tell viewers the clipper was paid. The FTC's guidance for influencers says the disclosure "should be in the video and not just in the description", and warns: "Don't assume that a platform's disclosure tool is good enough" (FTC, Disclosures 101). Words like "ad" or "sponsored" work. Put the disclosure rule in the brief and reject clips that skip it. More detail is on clipping FTC disclosure. This is general information, not legal advice.

Brief checklist for a logo campaign

Use this before you fund anything:

1. Logo file: transparent PNG, light and dark versions.
2. Minimum size, as a share of the frame, so it can't be shrunk to a dot.
3. Placement: clear of platform buttons and captions on TikTok, Reels and Shorts. See clip specs by platform.
4. Time on screen: the whole clip, or at least the first few seconds.
5. Disclosure text and where it goes.
6. Banned content: topics, people and sounds your brand can't sit next to.
7. Source rules: clippers must have the right to use the underlying footage.
8. Per-clip cap, so one viral meme can't take the whole budget.

Questions people ask