SOVE7GN
Plastic surgery content ideas: one recorded consult session, about 20 clips
Updated 25 October 2026 · Written by Reyansh Juneja and Naman Dhiman, the co-founders of SOVE7GN, who run the campaigns and review the clips
The best plastic surgery content ideas come from one recorded session with the surgeon: a consult walk-through, then plain answers on procedures, recovery, risk and how to choose a surgeon. About 90 minutes of that talk cuts into roughly 20 clips, and most of them need no patient on camera at all.
Short answer: record one 90-minute session. One hour of talk usually gives 12 to 20 clips, so 90 minutes gives about 18 to 30, and 20 is a cautious count. Split it into procedure explainers, a recovery timeline, honest risk talk and how to choose a surgeon. Only clips that show a patient need a signed authorization, and any credential claim must use the exact words your state or the UK rules allow.
What should the surgeon record?
Film one surgeon, seated, vertical, with a clip-on mic, in a consult room with no patient files or screens in shot. Ask the questions your coordinators hear every week and let the surgeon answer each one in full sentences, so every answer stands alone as a clip.
| Block | Minutes | What to ask |
|---|---|---|
| Consult walk-through | 15 | Walk a model or a consenting patient through a first consult, start to finish |
| Procedure explainers | 25 | "What is the difference between...", "Who is a good candidate for..." |
| Recovery timeline | 20 | Day 1, week 1, week 2, week 6: what patients feel and what they can do |
| Risk talk | 15 | The complications you discuss at every consult and how you reduce them |
| How to choose a surgeon | 15 | What board certification means, what to ask, what to be wary of |
The 20-clip map
| # | Segment | Example hook line | Patient on camera? |
|---|---|---|---|
| 1 | Consult | "What happens in your first consultation, minute by minute" | Yes: signed authorization |
| 2 | Consult | "The photos I take at a consult, and why" | Yes: signed authorization |
| 3 | Consult | "Why I ask about your goals before your budget" | No |
| 4 | Procedure | "Tummy tuck or liposuction: what each one actually fixes" | No |
| 5 | Procedure | "Implant size is the wrong first question. Here is the right one" | No |
| 6 | Procedure | "What a rhinoplasty consult covers that a filter cannot show you" | No |
| 7 | Procedure | "Eyelid surgery: who it helps, and who should wait" | No |
| 8 | Procedure | "Facelift or non-surgical: how I explain the difference" | No |
| 9 | Recovery | "The first 48 hours after surgery, honestly" | No |
| 10 | Recovery | "Drains: what they are and when they come out" | No |
| 11 | Recovery | "When can you go back to work? It depends on these three things" | No |
| 12 | Recovery | "Why I ask patients to wait before the gym" | No |
| 13 | Risk | "The complications I talk about in every consult" | No |
| 14 | Risk | "Why I ask smokers to stop before surgery" | No |
| 15 | Risk | "When I tell someone not to have surgery" | No |
| 16 | Risk | "What a revision is, and how we plan to avoid one" | No |
| 17 | Choosing | "What 'board certified' means, and how to check it" | No |
| 18 | Choosing | "Five questions to ask any surgeon before you book" | No |
| 19 | Choosing | "Ask to see before and afters like these, and here is why" | Yes, if results are shown |
| 20 | Cost | "Why we quote after the consult, not on the phone" | No |
Seventeen of the 20 need only the surgeon. For the three that show a patient, the consent rules are in our patient photo consent form checklist, and the rules for showing results are in the before and after guide. Hook lines describe what the surgeon explains, never a promised outcome: no "perfect", no "painless", no "zero downtime".
What can a surgeon say about credentials in a clip?
Clip 17 and any on-screen title such as "Dr. Smith, board-certified plastic surgeon" are credential claims, and they are regulated. We checked two US states and the UK.
| Where | What the rule says | Safe wording |
|---|---|---|
| California | A physician may say "board certified" only for an American Board of Medical Specialties member board, a board with equivalent requirements approved by the Medical Board before 1 January 2019, or a board with an ACGME-approved training program in that specialty. Certification by any other organization may not be called "board certified" (B&P 651(h)(5)(C)). | Name the board: "Certified by the American Board of Plastic Surgery", if that is true |
| Texas | "Board eligible", "board qualified" or similar wording that suggests board certification is misleading (22 TAC 164.3(b)(1)). "Board certified" is allowed for current certification by an ABMS member board, the AOA Bureau of Osteopathic Specialists, the American Board of Oral and Maxillofacial Surgery, or a board the Texas Medical Board has approved (22 TAC 164.4). | Never "board eligible" in a title card. Name the certifying board. |
| UK | The ASA expects "qualified" claims only from surgeons on the GMC Specialist Register in a relevant surgical specialty (or practicing cosmetic surgery independently before 1 April 2002) with a CCST in plastic surgery or equivalent; "experienced" normally means at least 6 years in the specialty; "consultant" means an NHS consultant post or equivalent; "leading" needs evidence; and a clinic should not mention Harley Street unless it consults or operates there (ASA cosmetic surgery advice). | Use plain facts: "GMC Specialist Register, plastic surgery" |
Texas also treats a claim of "unique or exclusive skill" without substantiation as misleading (164.3(b)(6)), so "the only surgeon in town who does..." stays out unless you can prove it. Checked 25 October 2026. General information, not legal advice. Hair restoration surgeons face one more UK rule, on implying transplanted hair lasts permanently; see hair transplant marketing.
How should you post the 20 clips?
| Week | Clips | Theme |
|---|---|---|
| 1 | 5 | Consult (1 to 3), two procedure explainers |
| 2 | 5 | Remaining procedure explainers, first recovery clip |
| 3 | 5 | Recovery (10 to 12), two risk clips |
| 4 | 5 | Risk (15, 16), choosing a surgeon, cost |
That is 5 clips a week for 4 weeks. On our Entry plan (2 clips a day, about 60 a month), one session covers about 10 days, so record a session every month or add conference talks and podcast appearances. Recovery and risk clips suit YouTube Shorts and TikTok as well as Instagram, because people search those questions. Keep result clips and price clips on Instagram and Facebook, where local patients book.
If you want the cutting and posting done for you, book a 30-minute call. You approve 2 example clips before anything goes live, and we go live within 48 hours. The full service, rules and plans are on plastic surgeon social media, and every niche we serve is on our founders page.
Questions people ask
What are good plastic surgery social media post ideas?
Clips of the surgeon answering real patient questions: what happens at a consult, how two procedures differ, what recovery feels like week by week, the risks discussed at every consult, and how to choose a surgeon. They need no patient on camera and patients save them.
Can a surgeon say "board certified" on Instagram?
Only if it is true and matches the state's definition. California and Texas both limit the term to recognized boards, and naming the board in full is the safest wording.
How many clips does one consult video make?
One hour of talk usually gives 12 to 20 clips, so a 90-minute session gives about 18 to 30. Footage with long silences or a lot of examination time gives fewer.
Want a straight answer for your videos?
Book a 30-minute call. Send us a link first and we'll tell you which plan fits and how many clips we can make.
Book a call See plans and pricing- Social media for plastic surgeonsDaily clips from a surgeon's consults and Q&As, with the cosmetic surgery ad rules.
- Med spa before and after rulesWhat a before and after reel must show, say and keep on file, with example captions.
- Patient photo consent form for social mediaThe clauses a patient photo and video release needs in the US, UK and Canada.