Plastic surgery marketing agency: what to hire for, what to ask, and where surgeon-led video fits

Updated 28 October 2026 · Written by Reyansh Juneja and Naman Dhiman, the co-founders of SOVE7GN, who run the campaigns and review the clips

A plastic surgery practice usually hires an agency for one of four jobs: search (website and local SEO), paid ads, social media management, or video, and few agencies are strong at all four. Hire for the job that limits your consult bookings today, ask the ten questions below before you sign, and treat surgeon-led video as its own line item, because it is the one piece no agency can make without you.

What should a plastic surgery practice hire an agency for?

A full-service agency covers the first three. Video is where most practices fall short, because it needs an hour of the surgeon's time every month, and no agency can stand in for the surgeon on camera. Ideas for what to record are on plastic surgery content ideas; how daily posting works is on plastic surgeon social media.

What questions should you ask a plastic surgery marketing agency?

Ask these on the first call. A good agency answers all ten without hesitating.

1. Who owns the ad accounts, the website, the domain and the social profiles? You should, with the agency added as a user. If they own them, you start from zero when you leave.
2. Will you touch patient data, and will you sign a business associate agreement? Under HIPAA, a vendor that provides management, administrative or consulting services involving protected health information is a business associate (45 CFR 160.103). An agency reading consult forms or patient DMs fits that description.
3. How do you get patient consent for photos and video? The answer should be a signed authorization that names the use (45 CFR 164.508), stored where you can find it. See our patient photo consent form checklist.
4. How do you get reviews? The FTC bans fake reviews and undisclosed staff reviews (16 CFR 465.2). "We ask every patient" is the right answer.
5. How do you show before-and-after results? The FTC treats a patient's result as a claim of typical results (16 CFR 255.2), and California requires comparable photos and a statement that results may not occur for all patients (B&P 651).
6. How do you target ads by age? Meta requires ads for cosmetic procedures and surgeries to target people 18 or older (Meta ad standards). In the UK, CAP Code rule 12.25 bars cosmetic intervention ads from being targeted at under-18s (ASA).
7. How will you describe my credentials? In Texas, "board certified" is only for physicians certified by a member board of ABMS, the AOA's BOS, the American Board of Oral and Maxillofacial Surgery or a board the Texas Medical Board approves (22 TAC 164.4). An agency that writes "board eligible" in its place is a warning sign (22 TAC 164.3).
8. What do you report on? Consult requests and booked consults by source, not only followers and views.
9. What is the minimum term, and what happens to the work when it ends? Get the notice period in writing.
10. Who will I actually work with? The person on the sales call is often not the person running your account.

Questions 5 to 7 are about the rules. The full set by country, including the UK and Ontario limits on testimonials and before-and-afters, is on cosmetic surgery advertising rules. General information, not legal advice. Checked October 2026.

Where does surgeon-led short video fit?

After search and before more ad spend, in most practices. Paid ads bring people who have never heard of you; video is what they watch before deciding whether to book with you or the next surgeon on their list. It also improves ads: your best organic clip, with consent and compliant wording, makes a better ad than stock footage in our view.

The working model is simple. You record one hour a month, seated, answering the questions patients ask in consults: who is a candidate, what recovery looks like week by week, what you will not do and why. One hour of talk-heavy video usually gives 12 to 20 clips. Patients appear only with signed authorization, and nothing on camera promises a result.

What does SOVE7GN do, and what do we not do?

We cut your recordings into short clips and post them daily on your own Instagram, TikTok and YouTube accounts. We do not build websites, run SEO or manage paid ads; if search or ads are your bottleneck, hire for that first and come back to us when people find you but hesitate.

If a 3-month plan falls short of 1,000,000 views, we keep posting at our own cost (terms). We guarantee views, not consults or surgeries. Before launch we agree a rules card with you (credential wording, caption disclaimers, words that never appear), you approve 2 example clips, and we go live within 48 hours. If a full social media manager is closer to what you need, med spa social media manager vs agency compares the options. See how we work with founder-led businesses or book a 30-minute call.

Questions people ask