SOVE7GN
Realtor content calendar: four weeks of posts built from one 60-minute recording
Updated 27 October 2026 · Written by Reyansh Juneja and Naman Dhiman, the co-founders of SOVE7GN, who run the campaigns and review the clips
A realtor content calendar holds up when it follows the real estate month instead of a list of "Motivation Monday" themes: new local stats at the start, listing launches, open house weekends, and closings at the end. Record one 60-minute session at the start of the month, map its clips to those moments, and fill the gaps with footage from listings you are already filming.
Short answer: On the first working day of the month, record 60 minutes in six 10-minute blocks: last month's numbers, two listing takes, a neighborhood, the questions clients asked, and one story. One hour of talk usually gives 12 to 20 clips. Post weekdays: that is 20 slots in four weeks, so the recording fills 12 to 20 of them and your listing and open house footage fills the rest. Every post gets the same brokerage line and a quick fair housing read.
What should the 60-minute recording cover?
Plan the session like a short podcast with yourself. At 12 to 20 clips an hour, each 10-minute block gives about 2 or 3 clips (12 and 20, divided by 6), as long as you speak in short, complete answers.
| Minutes | Block | What you say | Feeds |
|---|---|---|---|
| 0 to 10 | Last month in numbers | Three local numbers from your MLS or public data and what each means for a seller | Week 1 |
| 10 to 20 | Listing take A | Why this home is priced where it is; the one thing buyers miss | Week 2 |
| 20 to 30 | Listing take B, or a home you would not list yet | What you would fix first and why | Week 2 or 3 |
| 30 to 40 | One neighborhood | What it is like at specific hours, what is changing, where the value is | Week 3 |
| 40 to 50 | Client questions | The five questions you were asked most last month, answered in under a minute each | Weeks 1 to 4 |
| 50 to 60 | One story | A negotiation, an inspection surprise or a hard close, told without identifying anyone | Week 4 |
Answer each question as if the clip will be watched alone, because it will be. Start with the answer, then the reason. Our real estate market update video page has a fuller script for the numbers block.
What does the four-week calendar look like?
Five posting days a week for four weeks is 20 slots. One hour of talk-heavy video usually gives 12 to 20 clips, so the recording covers 12 to 20 of those slots; the rest come from the listing and open house footage you already film.
| Week | The month's real estate moment | Recording clips | Other footage | Note |
|---|---|---|---|---|
| 1 | New local stats are out | 3 numbers clips, 1 or 2 client questions | Stories from showings | Name the source of every number |
| 2 | Listing launch | 2 or 3 listing take clips, 1 client question | Walk-through and arrival clips from the listing shoot | MLS filing before any public post |
| 3 | Open house weekend | Neighborhood clips, 1 client question | Open house before, during and after (open house video) | Visitor consent before anyone is on camera |
| 4 | Under contract and closings | The story clip, 1 or 2 client questions | Status update on your listing | "Sold" only on deals you were part of |
Weekends are optional. If you post 7 days a week, add your listing walk-through clips and stories rather than stretching the recording thin. Our real estate reel ideas page shows how one listing tour becomes 20 clips, which is what fills a 2-a-day calendar.
How should the calendar change through the year?
Your own MLS history is the best guide to your market's seasons: pull last year's closed sales by month and note when your busiest listing months were. Then shift the recording topics, not the structure:
| Quarter | What sellers and buyers ask about | Recording topics to add |
|---|---|---|
| January to March | What last year means for this year's price | Year in review numbers, what to fix before listing |
| April to June | Listing timing and pricing | Pricing takes, preparation, offer strategy |
| July to September | Relocation and school-year timing | Neighborhood comparisons, moving logistics |
| October to December | Whether to wait until next year | Off-season selling, end-of-year market read |
Keep these as prompts. The numbers you quote must come from your own market data, not a national headline.
What check does every post pass before it goes up?
Run these four in under a minute per clip:
- Brokerage line on the clip or caption, where your state needs it. Texas allows the broker's name on a profile reached by a direct link (22 TAC 535.155); North Carolina wants it in the post. Our realtor social media rules has the state table, and teams should add the team advertising rules.
- Property, not people. No words or images that signal who should live there (24 CFR 100.75).
- Permission. Seller approval for listing content and price talk; client permission for stories; another broker's permission for their listing.
- No payment math. A down payment or payment amount in a clip triggers the full Regulation Z disclosures (12 CFR 1026.24).
How much time does this take each month?
Our estimate: about one hour to record, one hour to prepare the topics and gather the numbers, and the time your editor or you spend cutting. The calendar works because you only have to be "on" once a month; the rest is listing footage you were filming anyway. It is also how a personal brand gets built without a daily scramble, which our realtor personal branding page argues for.
If you want the cutting and posting done, we turn the recording and your listing footage into daily clips on your own accounts. Entry is $2,000 a month for 2 clips a day, Growth $4,000 for 4 a day, and both carry our 1,000,000-view guarantee over a 3-month plan: if you fall short, we keep posting at our own cost (terms). We make 2 example clips for your approval first and go live within 48 hours. See how we work with founder-led businesses or book a 30-minute call.
Questions people ask
What should a realtor post each day?
Tie each day to what is happening in your month: numbers when new stats come out, listing takes during a launch, neighborhood clips around an open house, stories when deals close. That keeps posts timely without inventing themes.
How do I make a social media calendar for real estate?
Start from your month's real events, record one hour of yourself answering the questions those events raise, and assign each clip to a posting slot. Fill the remaining slots with footage from listings and open houses.
How many times a week should a realtor post?
Five times a week is a workable start that one monthly recording plus your listing footage can sustain. Daily or twice daily needs more footage, usually a second recording or more listing shoots.
Are free realtor content calendar templates worth using?
They help as a reminder of post types. They rarely help with the hard part, which is having enough footage of you saying something specific, and that comes from a recording session, not a template.
Want a straight answer for your videos?
Book a 30-minute call. Send us a link first and we'll tell you which plan fits and how many clips we can make.
Book a call See plans and pricing- Real estate market update videosA monthly market update script from public data, cut into 6 clips you can post all month.
- Real estate reel ideasOne listing tour mapped into 20 clips, with hooks, platforms and a 4-week cadence.
- Realtor personal brandingBuild a realtor brand on recorded opinions, not logos, and keep it when you switch firms.