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Clipping glossary
Updated 10 October 2026 · Written by the SOVE7GN founders
Clipping has its own vocabulary, and the same words get used in slightly different ways. Here are the terms you'll hear most, defined plainly.
Short answer: a clipper cuts and posts short clips of someone else's content, usually paid per 1,000 views (CPM). A clipping campaign pays many clippers from a pool of money. A clipping agency runs campaigns and often posts on your own accounts too, which is called retainer clipping.
Terms
| Term | Meaning |
|---|---|
| Clip | A short vertical video cut from a longer one |
| Clipper | A person who cuts clips of someone else's content and posts them, usually on their own accounts, for pay |
| Clipping campaign | A paid effort where many clippers post clips of one creator's or brand's content |
| Clipping agency | A company that runs clipping campaigns and/or posts clips on a client's own accounts |
| Clipping network | A group of clippers an agency or platform works with |
| CPM | Cost per mille: the amount paid per 1,000 views |
| Clipper pool | The money set aside to pay clippers in a campaign |
| Management fee | What an agency charges on top of the pool for running the campaign |
| Approved view | A view on a clip that passed review, and so counts for payment |
| Rejection rate | The share of clips that fail review. In our network, about 1 in 6 |
| Source video | The long video clips are cut from |
| Brief | The rules clippers follow: videos, audio, tags, length, off-limits |
| Example clips | Clips made before launch to show clippers the style |
| Content rewards | A name for view-based clipping campaigns, used by Whop |
| Retainer clipping | An agency cutting and posting clips on your own accounts for a monthly fee |
| Fan page | An account that posts clips and moments of one person, show or team |
| Hook | The first one to three seconds of a clip |
| Payout cap | The most a single clip can earn in a campaign |
| Minimum views | The view count a clip must reach before it earns |
| Bot flag | A sign from the platform or review that views may be fake |
| UGC | User-generated content: new videos filmed by creators, not clips of existing ones |
| Ad disclosure | A label showing a post is paid promotion |
How the terms fit together
A brand funds a clipper pool and writes a brief with example clips. Clippers cut the source video into clips and post them. Each clip is reviewed, and approved views are paid at the campaign's CPM, up to the payout cap, until the pool runs out. An agency charges a management fee for running it.
Questions people ask
What's the difference between a clipper and an editor?
An editor makes clips for your accounts. A clipper usually posts clips on their own accounts and is paid per view.
Is CPM the same in clipping and ads?
The unit is the same (per 1,000 views), but what counts as a view differs. See what CPM means in clipping.
What's a good rejection rate?
There's no fixed number. A campaign with almost no rejections probably isn't checking. Ours runs at about 1 in 6.
Where can I learn more?
Start with what is clipping and how to run a clipping campaign.
Want a straight answer for your videos?
Book a 30-minute call. Send us a link first and we'll tell you which plan fits and how many clips we can make.
Book a call See plans and pricing- What is clipping?Clipping marketing explained in plain English.
- What is CPM in clipping?Cost per 1,000 views, how it's calculated and what it buys.
- CPM clipping pricingHow clipper pools, rates per 1,000 views and fees fit together.