Med spa social media templates: 7 fill-in-the-blank scripts with the compliance lines built in

Updated 2 November 2026 · Written by Reyansh Juneja and Naman Dhiman, the co-founders of SOVE7GN, who run the campaigns and review the clips

The med spa social media templates worth using are scripts, not graphics: a fixed structure for a reel, a carousel, a story or a review post that any staff member can fill in, with the disclosure lines already written in. Below are seven, each with the blanks to fill and the rule that sets its fixed line.

How are these different from a content calendar or a list of ideas?

A calendar says what goes out on which day; our med spa content calendar covers that. A list of ideas says what to talk about; our med spa reel ideas covers that. A template is the shape each post takes, so a new hire can make one without a brief. Use all three together.

Which templates should a med spa use?

Template 1: the 30-second answer reel

• Hook (seconds 0 to 3): "[Question patients ask], answered in 30 seconds."
• Body: [Provider name, role] answers in three sentences: the direct answer, the main exception, what happens at consult.
• Close: "Book a consult through the link in bio."
• Caption: "[Question]. [One-line answer]. Results vary from person to person."

Template 2: the treatment walkthrough

• Hook: "What actually happens in a [treatment] appointment."
• Body: four shots, each named on screen: check-in and consult, prep, the treatment, aftercare instructions.
• Fixed line: who is on camera. If it is a staff member or model and not a patient, say so on screen. Texas requires models to be identified as such in physician advertising (22 TAC 164.3); our cautious reading is to label them everywhere.

Template 3: the "who it is not for" reel

• Hook: "Three people [Provider name] would not book for [treatment]."
• Body: three reasons, each with what they would suggest instead.
• Why it works: it answers the "is it worth it" search honestly and shows judgment.

Template 4: the carousel explainer

• Slide 1: "[Treatment]: what to know before you book."
• Slides 2 to 5: what it is, what the device or product is cleared or approved for (use its own wording), recovery in days, how many sessions your provider usually plans.
• Slide 6: "Questions? DM us or book a consult."
• Fixed rule: "cleared" for most devices, "approved" only for drugs and approved implants such as fillers.

Template 5: the story poll

• Frame 1: "Which treatment should [Provider name] explain next?" Poll: [Treatment A] or [Treatment B].
• Frame 2 (next day): the winning answer as a 15-second clip.
• Frame 3: link sticker to book.

Template 6: the review repost

• Frame: screenshot of a real review, with the reviewer's name removed unless they agreed to be named.
• Caption: "Thank you, [first name or initial]. [One line on what they had done]. Results vary."
• Fixed rules: never write, edit or cherry-pick wording so a review says something the person did not mean; the FTC rule makes it unlawful to create or disseminate a testimonial that misrepresents the person's experience (16 CFR 465.2). If the reviewer got anything for it, say so.

Template 7: the before and after post

• Image: same light, angle, distance and expression in both photos, no filter on the treated area.
• Caption: "[Procedure name], [number of sessions or amount], after photo taken [time] after treatment. Results may not occur for all patients."
• Fixed rules: California requires the procedure to be named, views "comparable in presentation", and a statement that results may not occur for all patients (B&P 651). A signed authorization comes first: if you are a HIPAA covered entity, HHS says you need the patient's written authorization to film or post them (HHS film and media FAQ). The full state list is on our med spa before and after rules page.

Which lines change by country?

Treatment-specific wording sits on our treatment pages, for example Botox Instagram captions, Morpheus8 marketing, chemical peel Instagram, Sculptra marketing, Kybella marketing, Emsculpt marketing and tattoo removal marketing.

How do you fill seven templates every week?

Templates 1 to 4 need your provider talking. Record them in one session with a list of 20 patient questions: one hour of talk usually gives 12 to 20 short clips. Templates 5 to 7 need a coordinator, not a provider.

If you want the cutting and posting done for you, we do it on your accounts: 2 example clips approved before anything goes live, live within 48 hours, Entry $2,000 a month for 2 clips a day. See how we work with founder-led businesses or book a 30-minute call.

Questions people ask