Real estate video scripts: 6 templates agents can film in one session

Updated 31 October 2026 · Written by Reyansh Juneja and Naman Dhiman, the co-founders of SOVE7GN, who run the campaigns and review the clips

A real estate video script needs three parts: a first line that names the property, price point or question, a middle that gives one useful fact per sentence, and a close that says your name, your brokerage and the next step. Below are six fill-in templates (listing tour, market update, neighborhood, just sold, buyer tip and intro), each with a hook line, a runtime and the one rule that most often trips agents up on that format.

Which script fits which goal?

The runtimes are what we cut to for Reels, TikTok and Shorts; a longer cut can go on YouTube or your site.

Script 1: the listing tour

Hook: "This is the only [style] home under [price] in [neighborhood] with [one rare feature]."

Body: three rooms, one fact each. "The kitchen was redone in [year]. The primary suite opens onto the pool. The garage takes [number] cars." Close: "I'm [name] with [brokerage]. Showings are open [day]; the link is in my profile."

Rule: you need the seller's authority to advertise the listing (NAR Standard of Practice 12-4), and every feature you name must be on the property today. The real estate listing video page has the full shot list to film under this script.

Script 2: the market update

Hook: "Homes in [area] are taking [number] days to sell this month. Here's what that means if you're selling."

Body: one number, one comparison, one action. "That's up from [number] last [month]. Sellers who priced right in the first week did better. If you're listing this spring, here's the one thing I'd do." Close with your name and brokerage.

Rule: show the source and date of every number on screen ("Source: [MLS], [month year]"). Our market update video page turns one recording into six clips a month.

Script 3: the neighborhood

Hook: "Three things nobody tells you about living in [neighborhood]."

Body: places and facts. "The farmers market runs Saturdays on [street]. The commute to [hub] is about [minutes] by train. Lots here run [size]." Close: "I'm [name] with [brokerage]; I sell in [area]."

Rule: the Fair Housing Act regulations ban ads that use "words, phrases, photographs, illustrations, symbols or forms" that convey a preference based on a protected class (24 CFR 100.75). Describe the school district's location, the parks and the commute; do not describe who "fits in" or who the area is "perfect for". Our fair housing and realtor social media rules page lists the wording traps.

Script 4: the just sold

Hook: "Sold in [days] days, [over/at] asking, in [neighborhood]."

Body: one reason it worked. "We launched with video the first weekend and had [number] showings." Close: "Thinking of selling in [area]? I'm [name] with [brokerage]."

Rule: under the NAR Code of Ethics, only the listing broker or cooperating broker in the transaction may claim to have "sold" the property (Standard of Practice 12-7). If you were not on the deal, film it as a market story instead. Get the seller's and buyer's agreement before naming the street. The full shot list and price disclosure rules are on our just sold video page.

Script 5: the buyer tip

Hook: "Before you make an offer in [city], check this one thing."

Body: the tip in two sentences, one example. "Ask for the HOA's last two years of minutes. That's where special assessments show up before they hit your bill." Close with your name and brokerage.

Rule: if the tip mentions a rate, a down payment or a monthly payment, federal Truth in Lending ad rules can require more disclosure. Keep tips on process, or read the rate section of our realtor social media rules page first.

Script 6: the intro

Hook: "I'm [name], and I help [who] buy and sell in [area]."

Body: one proof point you can back, one way you work, one thing you will not do. Close: "[Brokerage], licensed in [state]. The link to talk is in my profile."

Rule: NAR Standard of Practice 12-5 requires your firm's name "in a reasonable and readily apparent manner". Texas, for one, requires the broker's name in at least half the size of the largest agent or team contact information in an ad, and lets a social post meet that through a direct link to a profile showing it (22 TAC 535.155). The full 60-second version is on our realtor intro video page.

How do you film all six in one session?

Same chair, same light, same lapel mic. Read each script twice: once straight, once looser. Then walk one listing for script 1. That is about an hour of footage, and one hour of long video usually gives us 12 to 20 clips, because the second takes and the asides become clips too. If you would rather skip the editing, we cut and post them on your own accounts, with 2 example clips approved first and live within 48 hours; Entry is $2,000 a month for 2 clips a day. See how we work with founder-led businesses, or book a 30-minute call. If you are tempted to let an avatar read these scripts, read real estate AI video tools first, and pair the scripts with real estate Instagram captions that follow the same rules. To turn a script into a paid ad, our real estate video ad template shows the 30-second structure.

Questions people ask